Posted Dec 02, 2014 2 views
The PPC Expert position is responsible for managing various Advertising & PPC campaigns to ensure that they are optimized to deliver the maximum ROI for the company clients.
- Manage multiple PPC campaigns through Google and Bing.
- Improve ROI for PPC campaigns through proactive bid and position changes.
- Improve traffic quality through keyword research, use of negative keywords, omission of poor quality keywords.
- Improve CTR through testing effective ad copies.
- Should have first hand knowledge of Google Analytics and Web Master Tool.
- Improve conversion and navigation paths through testing different landing pages and identifying best performers.
- Run A/B Split and multi-variate PPC tests, assess outcomes and improve campaigns
- Create and distribute PPC ROI reports, conversion reports, keyword and campaign performance reports
- Should be updated with latest technologies.
- To do a complete analysis of website along with their recommendations.
- To do in-depth keyword analysis using different tools.
- Should be able to do On-page and Off-page Optimization with professional expertise.
- Should be able to run linkage campaigns effectively.
- Should be updated with latest technologies.
Job Details
Abtact is a leading Online Advertising Company that offers highly professional and ethical services in the area of Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Pay Per Click, Link Building and Content/Copy Writing. At Abtact, we also provide services for e-commerce promotion and Internet branding and also provide training in the above mentioned disciplines. We take pleasure in employing ethical White hat techniques only in order to achieve top 10 rankings for your website. Our Missions: Abtact strives for providing quality services and best possible solutions efficiently and helps its clients achieving their business goals. At Abtact, we believe in developing long term relationships with our clients, and we make every effort to achieve that right from providing top-notch services at very reasonable rates without making any compromise on the quality to exceeding customer expectations. At Abtact, we hire only industry professionals who have years of experience in the relevant fields so that we can provide the results that we are hired for. Through our continuous innovation and desire to be up to date on this ever changing industry, we keep exceeding our customers' expectations and receiving a high level of customers' satisfaction.
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