Posted May 02, 2016
- To develop and implement an integrated marketing plan for ALCOMS.
- Develop all promotional material (print & online) for ALCOMS using internal resources and external agencies so that potential students, agents etc receive accurate and reliable information on courses at ALCOMS.
- Develop and implement communications campaigns with appropriate media in order to attract enquiries from prospective students and agents. (Advertising, direct mailings, newsletters etc)
- Develop a reliable and accurate marketing information system (statistics, target market info, competitor research etc) to facilitate strategic decision making for marketing & management purposes.
- Develop and maintain a database of student, academic and agent contacts to facilitate customer relationship management & direct mailing to recruit prospective students.
- Represent ALCOMS at relevant conferences and events and visit overseas agents and clients to promote our courses and recruit students.
- Managing the marketing & promotions budget in order to meet the student targets of ALCOMS in the most cost effective manner.
- Prepare an annual marketing report to facilitate strategic decision making by management.
Planning and Organizing:
- Planning marketing and promotions strategies for ALCOMS over a 1 – 3 year period and presenting these to management for discussion and agreement.
- Planning and organizing the production of promotional material (print & online) up to one year in advance to ensure that deadlines are met.
- Planning and execution of communication campaigns for all courses (advertising, direct mailing, CRM) a year in advance to facilitate lead in times of prospective students.
- Planning, organizing and carrying out overseas trips up to a year in advance.
- Planning the allocation of the annual marketing budget to cover all aspects of the marketing plan that year.
Problem Solving:
Problem: low student numbers on specific courses. The job holder is responsible for advising other members of the management team of possible solutions and for then implementing them as appropriate.
Problem: lack of marketing infrastructure / material eg information systems. The job holder seeks out possible solutions and implements in line with budget.
Decision Making
- In general, the job holder identifies and implements key marketing activities as per the marketing strategy. Collaboration is generally sought from the director of the institute on larger projects eg redesign of website.
- Decides on which publications to advertise in.
- Decides on allocation of marketing budget in line with marketing strategy.
- Determines own work load and prioritization.
Dimensions
The post holder works closely with the inhouse desk-top publisher who reports indirectly to this post. The work of approximately four members of administrative staff can be influenced by this post holder – e.g. registrar, IT manager, receptionists and secretaries. The post holder is responsible for the marketing budget (approx £75k) The marketing manager is responsible for communications with a target market of approximately 350 agents and 3000 additional academic and student contacts.
Job Context and any other relevant information
The Institute for Applied Language Studies operates within the highly competitive market for English Language Courses which is currently dominated by the private sector. International students attending such courses differ significantly from other students at the University of Edinburgh in that they are all fee paying and typically study here for a number of weeks as opposed to four years. Although this post is within HE the post holder must operate as commercially and competitively as language providers in the private sector.
Skills
Professional qualification in Marketing.
Wide knowledge and experience of consumer and b2b marketing
Project management skills
Strong communication skills
Strong organizational skills
Innovative & strong initiative
Job Details
Advance Life College of Medical Sciences
Advance Life College of Medical Science was established on 1st May 2015 with an aim to serve youth and humanity with best possible resources. ALCOMS offers a four year curriculum that would not only prepare the students for the local demands but also empower them to meet global standards. In affiliation with United Christian Hospital, ALCOMS reflects the founders desire to create a united academic humanity open to all diverse religious and national groups in the region. ALCOMS aims to be the platform from which an individual can pursue challenging career options in the field of Allied Health Sciences, Social Sciences and Rehabilitation Sciences.
What is your Competitive Advantage?
Similar Job Titles
Sehrish Azhar
Motivational Speaker & Blogger
Living Upbeat
Ali Aziz
CEO
Shopistan
Ayesha Shaukat
Social Media Marketing Manager
Ivoke
Zubair Anjum
Business Excellence Specialist
Nestle Pakistan
Zohaib Ali
Marketing Manager
Digital Online Devices
Babar Ahmed Khan
Territory Sales Manager
Engro Foods
Usman Habib
Recruitment & Training Executive
ACS Synergy (Pvt) Ltd.
Mona Sharif
Senior Team Lead
Konext PVT. LTD
Aqib Irshad
Head of HR, Training & OD
FINCA
Muzammil Baig
Digital Marketing Manager
IT Services Group
