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About EFU Life Assurance Pvt Ltd

EFU Life is the largest private sector life insurance company in Pakistan. Established in 1992, EFU Life enjoys a market share of more than 50% of the private sector life premium income.

EFU Life is the first life insurance company in Pakistan to be awarded the ISO 9001:2000 certification, and also the only life insurance company to have an "Insurer Financial Strength" rating which is currently AA-, Outlook:Stable, by JCR-VIS, an affiliate of Japan Credit Rating agency.

Today, EFU Life continues to be the largest private sector life insurance company in Pakistan.

EFU Life has a comprehensive range of products which has been developed after extensive research of financial services in western countries such as the United Kingdom. These products are designed to meet the varying needs of EFU Life’s clients and offer the best in financial services.

EFU Life is the pioneer in introducing the following products and features in Pakistan

Unit-linked products
Critical illness products
Education planning product
Inflation protection benefit
Pension Plans
Islamic Fund Products


EFU Life’s product range is the most competitive in the market in terms of value for money. The Company continuously reviews its product range to ensure that it remains at the leading edge