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Ego is a brand identified by its progressive, cutting edge borderline funk that has been inspired by the growing need for an urban people trend movement. We design with an edgy creativity while focusing on modern lines and sleek fits. Mission of our organization is whether inspired by punk rock, go-getting glam, funk or urban street culture, Ego aims to empower the people with a fashion statement to emancipate and liberate. Dressing up the cool and toning down the convention, Ego enhances a trend culture honed in on what the rebels of today crave, street smart threads on a whole new scale of attitude re-born.