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About The Green Grass Element
1. Our business
The Green Grass Element is a sports service providing company with the aim to promote sports throughout Pakistan. It is dedicated to physical development of children by educating, coaching and training them and designing programs which help them grow in sports. The focus of Green Grass is not only to help and excel children as players but to create opportunities which help them take sports as a career. As Green Grass Element grows we aim to cover various segments of kids’ sports industry; sports coaching, sports facilities, professional sports, sports goods and sports apparel. We believe that equal opportunities should be provided to all kids regardless of their social segment, ethnicity, religion or race.
1.1 Green Grass Element
Green Grass element was officially established this year in April. However, the founding members have been working on the idea and planning for last couple of years. Currently we are only situated in Lahore but within the next year we plan to move to other major cities of Pakistan. Our highly dedicated and professional team is committed to promote a healthy lifestyle among the kids of Pakistan. We want our kids to be motivated, strong, disciplined and healthy.
1.2 Our current projects
a. Media series
We are working on a media series of cricket coaching for kids between ages of 7-14. It will be a very interactive and fun show for kids. We will add glamour to it by inviting cricketing celebrities and involving big brands. The show will be first of its kind in Pakistan with a lot of sports fun sections for kids in that.
b. Sports for all
There are many organizations working for the rights of underprivileged children and have various programs designed for their development. Green Grass Element wants to help them in a unique and effective way; through sports. We want to provide these kids with sports as a platform for physical activity, education, social connection, healthy lifestyle and career opportunities.
Green grass plans to talent hunt for talented cricketers (age 7-14, starting from four major cities of Pakistan) who belong to underprivileged backgrounds. They will be picked and brought to Green Grass academy where they will not be educated and coached about cricket but will also be formally educated. Later they will be sent to get international coaching training so that they can have secured careers. Some of them will definitely find their way to departmental, district and national team. While these kids stay with us we will support their families so that child doesn't have to work. And those talented children who can't join us despite showing immense talent and interest, we will provide with sports equipment. This project will be a ray of hope for children from underprivileged background to play and learn the game they love so much.
c. Structured coaching program for schools
In this project GGE will provide sports services to schools. Certified coaches will provide structured coaching sessions to kids. The sessions will be interactive and fun which keeps kids healthy. We will try to make this project permanent part of their curriculum.
2. Strategy
Our Vision
To be the pre-eminent sports services group in Pakistan; creative, innovative and dynamic; constantly striving to provide quality sports services to kids in all segments of the society; and we plan to involve government, international organizations, corporate and NGOs as our partners; we are driven by excellence in everything we do.
Our Objective
Continuous growth and decent profits, through providing best quality sport services to kids, investing in the underprivileged segments of the society, building successful long-term partnerships with sponsors and international organizations.
Our goals
Launching successful sports coaching programs for kids to teach them fundamentals and basics of sports in all major cities of Pakistan
Setting up academies with international sports facilities which help children learn technicalities of sports
Promote sports and healthy lifestyle among kids through all mediums
Launching innovative products to promote healthy life-style
Designing effective and successful sports programs for underprivileged kids
High growth rate and high profits
Reinvesting back into sports promotion
Our programs should be a continuous supply of sporting talent which represents Pakistan at international level
Revival of sports and positive image of Pakistan
3. Strengths
Unique idea
Green Crass Element is bringing a new concept in Pakistan. There is a huge untapped market available. Providing children with high quality sports services will definitely help us succeed and create huge brand loyalty.
Team of professional, motivated, experienced and talented individuals
Green Grass Element has recruited dedicated and talented team after screening hundred of applicants. Everyone is committed to the promotion of sports and success of the company. Some individuals have been associated to the sports industry for years and they add great value to the team.
Simple, resilient, and adaptable business model
Green Grass' projects have a model which can be easily extended to other cities. The projects for one sport can be easily replicated for other sports. This gives a great chance of growth and success.
Expected stable revenues and cash flows
As we will be moving from project to project, our cash flow cycle will be short and will help us stabilize our profits. This will help us plan investments for new projects.
Huge potential partners portfolio
There are number of international and international organizations are working for the promotion of health through sports. UNICEF, WHO and Play to Right are few such. We can tap these organizations to help us in our cause. We can be of huge interest for brands which aim at kids. We will be involving very high number of kids in our programs and many brands will like to associate them with us. This will enhance our image and profitability.
4. Our core values
SMART GOVERNANCE
We are committed to running our business successfully and efficiently, providing long term benefits to our employees and customers, and enriching the lives of those whom we serve by fulfilling our corporate responsibility to the best of our ability. We expect excellence from all processes, whether they relate to policy formation, accounting procedures, sports coaching or tv show.
WORK ENVIRONMENT
our policies and core values are aimed towards creating an informal yet stimulating team-oriented work environment with a culture of sharing and open communication. We cherish the diversity of viewpoint of every individual; we realize this encourages innovation and develops character.
All employees have the right to a stress- and injury-free work environment. All our employees are permitted and encouraged to afford time and attention to personal concerns.
OUR PEOPLE
the success of any organization is largely dependent on the people working for it. Each member of our team is considered equally important and provided constant training, motivation and guidance. We possess a dedicated staff of the highest caliber dedicated to making our business a success.
We ensure that every employee has the opportunity for maximum professional development. To achieve this goal, we seek to provide challenging work prospects for all employees. Each person is compensated and rewarded for his or her performance and hard work on a strict merit basis.
Conservation and Community work
Our projects are aimed to serve the community and we believe social services are greater than profits. We expect and encourage our employees to actively participate in community service and to take care of the underprivileged people.
ETHICAL BEHAVIOR
We make it clear that being a sincere, honest and decent human being takes precedence over everything else. In the Green Grass family, there is an all-round respect for elders, tolerance for equals and affection for youngsters. Managers are expected to lead from the front, train junior colleagues through delegation, resolve conflicts speedily, be visible at all times and act as role models for others.
We make sure that all our processes and methods conform to the highest ideals of professional behavior. Our organizational structure is straight-forward and need-based; accountability is transparent, consistent and both horizontal and vertical.
Kids satisfaction
This is our core value because kids are our customers. We aim to fully satisfy them in the services provide them. And encourage healthy behaviors among them. We care about them beyond our coaching field and therefore we will only associate those partners with ourselves who like us encourage healthy life-style.
The Green Grass Element is a sports service providing company with the aim to promote sports throughout Pakistan. It is dedicated to physical development of children by educating, coaching and training them and designing programs which help them grow in sports. The focus of Green Grass is not only to help and excel children as players but to create opportunities which help them take sports as a career. As Green Grass Element grows we aim to cover various segments of kids’ sports industry; sports coaching, sports facilities, professional sports, sports goods and sports apparel. We believe that equal opportunities should be provided to all kids regardless of their social segment, ethnicity, religion or race.
1.1 Green Grass Element
Green Grass element was officially established this year in April. However, the founding members have been working on the idea and planning for last couple of years. Currently we are only situated in Lahore but within the next year we plan to move to other major cities of Pakistan. Our highly dedicated and professional team is committed to promote a healthy lifestyle among the kids of Pakistan. We want our kids to be motivated, strong, disciplined and healthy.
1.2 Our current projects
a. Media series
We are working on a media series of cricket coaching for kids between ages of 7-14. It will be a very interactive and fun show for kids. We will add glamour to it by inviting cricketing celebrities and involving big brands. The show will be first of its kind in Pakistan with a lot of sports fun sections for kids in that.
b. Sports for all
There are many organizations working for the rights of underprivileged children and have various programs designed for their development. Green Grass Element wants to help them in a unique and effective way; through sports. We want to provide these kids with sports as a platform for physical activity, education, social connection, healthy lifestyle and career opportunities.
Green grass plans to talent hunt for talented cricketers (age 7-14, starting from four major cities of Pakistan) who belong to underprivileged backgrounds. They will be picked and brought to Green Grass academy where they will not be educated and coached about cricket but will also be formally educated. Later they will be sent to get international coaching training so that they can have secured careers. Some of them will definitely find their way to departmental, district and national team. While these kids stay with us we will support their families so that child doesn't have to work. And those talented children who can't join us despite showing immense talent and interest, we will provide with sports equipment. This project will be a ray of hope for children from underprivileged background to play and learn the game they love so much.
c. Structured coaching program for schools
In this project GGE will provide sports services to schools. Certified coaches will provide structured coaching sessions to kids. The sessions will be interactive and fun which keeps kids healthy. We will try to make this project permanent part of their curriculum.
2. Strategy
Our Vision
To be the pre-eminent sports services group in Pakistan; creative, innovative and dynamic; constantly striving to provide quality sports services to kids in all segments of the society; and we plan to involve government, international organizations, corporate and NGOs as our partners; we are driven by excellence in everything we do.
Our Objective
Continuous growth and decent profits, through providing best quality sport services to kids, investing in the underprivileged segments of the society, building successful long-term partnerships with sponsors and international organizations.
Our goals
Launching successful sports coaching programs for kids to teach them fundamentals and basics of sports in all major cities of Pakistan
Setting up academies with international sports facilities which help children learn technicalities of sports
Promote sports and healthy lifestyle among kids through all mediums
Launching innovative products to promote healthy life-style
Designing effective and successful sports programs for underprivileged kids
High growth rate and high profits
Reinvesting back into sports promotion
Our programs should be a continuous supply of sporting talent which represents Pakistan at international level
Revival of sports and positive image of Pakistan
3. Strengths
Unique idea
Green Crass Element is bringing a new concept in Pakistan. There is a huge untapped market available. Providing children with high quality sports services will definitely help us succeed and create huge brand loyalty.
Team of professional, motivated, experienced and talented individuals
Green Grass Element has recruited dedicated and talented team after screening hundred of applicants. Everyone is committed to the promotion of sports and success of the company. Some individuals have been associated to the sports industry for years and they add great value to the team.
Simple, resilient, and adaptable business model
Green Grass' projects have a model which can be easily extended to other cities. The projects for one sport can be easily replicated for other sports. This gives a great chance of growth and success.
Expected stable revenues and cash flows
As we will be moving from project to project, our cash flow cycle will be short and will help us stabilize our profits. This will help us plan investments for new projects.
Huge potential partners portfolio
There are number of international and international organizations are working for the promotion of health through sports. UNICEF, WHO and Play to Right are few such. We can tap these organizations to help us in our cause. We can be of huge interest for brands which aim at kids. We will be involving very high number of kids in our programs and many brands will like to associate them with us. This will enhance our image and profitability.
4. Our core values
SMART GOVERNANCE
We are committed to running our business successfully and efficiently, providing long term benefits to our employees and customers, and enriching the lives of those whom we serve by fulfilling our corporate responsibility to the best of our ability. We expect excellence from all processes, whether they relate to policy formation, accounting procedures, sports coaching or tv show.
WORK ENVIRONMENT
our policies and core values are aimed towards creating an informal yet stimulating team-oriented work environment with a culture of sharing and open communication. We cherish the diversity of viewpoint of every individual; we realize this encourages innovation and develops character.
All employees have the right to a stress- and injury-free work environment. All our employees are permitted and encouraged to afford time and attention to personal concerns.
OUR PEOPLE
the success of any organization is largely dependent on the people working for it. Each member of our team is considered equally important and provided constant training, motivation and guidance. We possess a dedicated staff of the highest caliber dedicated to making our business a success.
We ensure that every employee has the opportunity for maximum professional development. To achieve this goal, we seek to provide challenging work prospects for all employees. Each person is compensated and rewarded for his or her performance and hard work on a strict merit basis.
Conservation and Community work
Our projects are aimed to serve the community and we believe social services are greater than profits. We expect and encourage our employees to actively participate in community service and to take care of the underprivileged people.
ETHICAL BEHAVIOR
We make it clear that being a sincere, honest and decent human being takes precedence over everything else. In the Green Grass family, there is an all-round respect for elders, tolerance for equals and affection for youngsters. Managers are expected to lead from the front, train junior colleagues through delegation, resolve conflicts speedily, be visible at all times and act as role models for others.
We make sure that all our processes and methods conform to the highest ideals of professional behavior. Our organizational structure is straight-forward and need-based; accountability is transparent, consistent and both horizontal and vertical.
Kids satisfaction
This is our core value because kids are our customers. We aim to fully satisfy them in the services provide them. And encourage healthy behaviors among them. We care about them beyond our coaching field and therefore we will only associate those partners with ourselves who like us encourage healthy life-style.
