Report Company
Red Communication Arts (Pvt) Ltd
A brainchild of Sabene Saigol - RED Communication Arts came into being on the 17th of September 1996. Started as an in-house agency for the Saigol group of companies, RED grew from strength to strength due to its extraordinary creative prowess, the likes of which had never been seen in Pakistani advertising before. RED had essentially given birth to the �out-of-the box� phenomena in Pakistan.
Today, RED is Lahore�s largest billing agency, and Pakistan�s fastest growing. Over the last 10 years, RED has made its presence felt by getting internationally aligned clients just on the strength of the creativity and resolve for coming up with the very best. RED also opened its office in Islamabad 2 years ago, and has since, picked up the cr�me-del-e-cr�me of Islamabad�s accounts. RED is all set to make waves in Karachi as it has launched its regional office on the advent of its 10th anniversary celebrations and is set to make its mark as an agency firmly anchored to creative excellence.
The RED success story is a case study in itself � of how a small advertising agency, of local origin, can stand up to the giants in the industry and give them a tough time. Its how a small initiative can turn into something big - of how work can also be a passionate love affair. This is what sets RED apart from the others and which is what makes its work so different from what others can produce.
At RED, the depth of the product/brand is explored thoroughly; it is placed under a magnifying glass and every last detail, scrutinized. The brief is written, rewritten, thrashed, wrung, hung, chopped, cut, decimated, cremated, shot, burned and put through a plethora of other torturous techniques, before a consensus is reached as to the course of action to be taken.
Our Team of experts then takes their positions and what follows is a creatively planned execution of the Big Idea with the perfect blend of talent resulting in a campaign that is well thought out and ultimately brings results for the Brand/s.
Today, RED is Lahore�s largest billing agency, and Pakistan�s fastest growing. Over the last 10 years, RED has made its presence felt by getting internationally aligned clients just on the strength of the creativity and resolve for coming up with the very best. RED also opened its office in Islamabad 2 years ago, and has since, picked up the cr�me-del-e-cr�me of Islamabad�s accounts. RED is all set to make waves in Karachi as it has launched its regional office on the advent of its 10th anniversary celebrations and is set to make its mark as an agency firmly anchored to creative excellence.
The RED success story is a case study in itself � of how a small advertising agency, of local origin, can stand up to the giants in the industry and give them a tough time. Its how a small initiative can turn into something big - of how work can also be a passionate love affair. This is what sets RED apart from the others and which is what makes its work so different from what others can produce.
At RED, the depth of the product/brand is explored thoroughly; it is placed under a magnifying glass and every last detail, scrutinized. The brief is written, rewritten, thrashed, wrung, hung, chopped, cut, decimated, cremated, shot, burned and put through a plethora of other torturous techniques, before a consensus is reached as to the course of action to be taken.
Our Team of experts then takes their positions and what follows is a creatively planned execution of the Big Idea with the perfect blend of talent resulting in a campaign that is well thought out and ultimately brings results for the Brand/s.