Posted Nov 13, 2014
Our Vision
Make Dawlance A Global Brand By Practicing Reliability: Make Pakistan Proud Of Us.
Mission is to achieve VISION without compromising our core value of RELIABILITY.
COMPANY EXPECTATIONS
At Dawlance, everyone has responsibilities to fulfill on a consistent basis. It is expected that you will achieve professional excellence while enjoying work. Every aspect of Business these days has a science behind it and you are expected to implement the science behind successful Product Management.
CAREER PATH
As Category Manager, you will be the custodian and champion of the assigned category. Upon successful management of the category for a period of 2 years, based on your passion, you will have the opportunity to move into Sales or After-sales Customer Services or handle multiple categories while remaining within Marketing.
KEY RESPONSIBILITIES
- Building the Annual Operating Plan and ensuring its achievement.
- Obtain consumer insights through research & market visits and implement marketing strategies to meet customer expectations.
- Lead product development activities for the category.
- Work with communication agency to achieve brand / category KERD parameters.
- Monitoring and delivering on key brand performance indicators for the assigned category.
- Preparing communication strategies (ATL & BTL) with agency and communication team.
- Tracking monthly sales performance through dash boards and recommending push and pull strategies.
- Leading consumer and brand learning plan development.
Job Details
Dawlance Group of Companies
Dawlance, a leading home appliances brand of Pakistan now part of Arcelik, Turkey, was established in 1980 with the vision of making Dawlance a Global brand by practicing reliability and to make Pakistan Proud. Dawlance was acquired by Arcelik in 2016 after which Dawlance became a wholly-owned subsidiary of the 2nd largest White goods company in Europe. Dawlance now serves its consumers in 3 functions involving Food Care, Fabric Care and Home Care with its wide range of appliances including refrigerators, freezers, microwave ovens, water dispensers, small kitchen appliances, hoods & hobs, washing machines, dishwashers and air conditioners. The brand also has an after sales network stretching across Pakistan that offers 24/7 customer service. Dawlance promises reliability in every way for its consumers and stakeholders alike; Reliability is the key characteristic of Dawlance and is exercised within all functions of the company; it is in fact embedded in the organization's culture. Aside from its reliability, Dawlance's major strengths are differentiation and relevance- it makes products that are relevant to the needs of the Pakistani households but with an element of differentiation; Dawlance takes pride in introducing innovative products for the Pakistani market to enhance the lifestyle of its consumers and deliver a superior product experience New vision: be Pakistan’s largest household technology solution provider, empowering consumers to meet their lifestyle needs New Mission: create value for all our customers and stakeholders by providing reliable and innovative products & services, while being a responsible corporate citizen
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