As an essential member of our Digital Marketing team, this position owns the overall strategy and tactical plan for Dubai Cosmetic Surgery, an area with significant opportunity for growth in 2016. Dubai Cosmetic Surgery is a multi-specialty, inter-professional practice with a network of world class clinics in UAE, where it has been serving the public since its establishment back in 2005. DCS has distinguished itself by providing Premier Cosmetic and Hair Restorative Surgery services at affordable cost to locals and foreigners alike.
DCS is seeking a SEO Team Lead to join our team in our Islamabad office for our multiple websites.
- Drive the SEO strategy and tactical plan for assigned projects
- Develop on-site and off-site SEO strategies to drive qualified traffic and leads.
- Create technical roadmap to address crawlability challenges, and bring site in-line with SEO best practices
- Identify KPIs that needs to be tracked in order to gauge the health of the SEO program and the success of various tests and initiatives.
- Own and manage all reporting associated with the SEO
- Implement content strategies that align with the Cosmetic Surgeries interested audience, with the goal of increasing awareness and driving traffic respective websites.
- Play an advisory role to IT team, ensuring SEO best practices and recommendations are incorporated into site structure, blog, etc.
- Work with IT team to prioritize and implement projects focused on quick wins and long term strategies
- Develop and implement link-building plan to increase website authority
- Initiate and champion new ideas and testing plans
- Research, analyze and monitor market trends, benchmarks, and competitive environment
- Collaborate with internal teams including Marketing, SEM, Social, and PR to develop and execute SEO strategies
- Effectively communicate SEO results and recommendations to executive management.