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- Identify, prioritize and manage SEO opportunities and projects relating to site architecture, URL structure, redirects, content, title tags, internal linking, compliance issues, natural link building and site maps. - Serve as team expert for search engine optimization opportunities and projects. - Responsible for analyzing, recommending and implementing improvements to meet online search marketing ROI and growth targets. - Manage target keyword portfolio and produce detailed campaign performance analysis and presentations as required. - Stay abreast of updates in search engine algorithms, competitive landscape and the industry to develop winning strategies.
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