Posted Jul 22, 2014
KEY RESPONSIBILITIES:
§ Produce digital content (stories, photos, blogs, videos, etc) to be used on Travelhouseuk and other websites
§ § Support in producing annual reports, Inforgraphics and other publications for wider circulation
§ § On-page Activities: Meta tags creation and optimization, XML sitemap creation, Alt Tags etc, Re-Writing/Writing SEO friendly product description through keyword research. Page titles, and descriptions, Alt-tags, H1 to H6 tags etc.
§ § Off page Activities:
§ Forum Submission, Classifieds posting, Business Profile listings, Social bookmarking, Directory submission, Link Building, Social Media Marketing - posting on Facebook, Twitter and Google Plus on a daily basis.
§ Keyword Analysis & Competitor keyword Research.
§ Brand building through link building
§ Well aware of Google Panda and Google Penguin updates Avoiding any penalties at all costs
§ Tracking of links and building presentable SEO reports
§ Tracking competitor back links and implementing
§ High and low competition keywords and links
§ Regular monitoring of website ranking performance & implementing strategies to improve it
§ Regular monitoring of website ranking performance & implementing strategies to improve it.
§ Generating reports on a weekly basis including Keyword Ranking reports.
§ Stay current on the latest SEO developments and search engine industry trends to ensure SEO strategy is up-to-date with ever-changing best practices.
§ Hands on experience in managing PPC campaigns using Google Adwords and similar platforms. Creating Ad copies, optimizing landing page
§ Develop high converting landing page and manage versioned landing page development to drive maximum conversion and ROI.
§ The candidate should be full of creative ideas and have the ability to think outside of the box.
§ Content, Blogs and articles writing
- Develop high converting landing page and manage versioned landing page development to drive maximum conversion and ROI.
- Work with the content team to optimize site content, find content gaps and strategically build internal and external links.
- Building bespoke, relevant and targeted one way links
- Write guest posts for travel blogs and websites which will include backlinks to your site
- Submit your site to relevant, niche travel directories which carry trust and authority
- Develop and implement both internal and external communication strategy, tools and techniques independently and keep them updated as required.
- Monthly reporting featuring ranking improvements, traffic and conversion information and other recommendations
- Make independent decisions and solves problem on new and complex issues, requiring creative thinking to find best solutions
- Required to operate to tight deadlines, using independent judgement within clear parameters
- Develop and implement projects, including development of strategies and operational plans, which could be either stand-alone or part of larger programmes
- Provide professional support and advice to programme managers in responsibility areas
- Develop and deliver a comprehensive media strategy comprising electronic and social media aspect
- Establish and strengthen strategic partnership with journalists engaged in writing on travel and tourism issues by maintaining contacts with them.
- Monitor and evaluate media coverage generated and to draw lessons and analyse in order to improve coverage
QUALIFICATION and EXPERIENCE:
§ Masters in Computer Sciences with specialization in SEO/ONLINE MARKETING
§ Adequate understanding of different SEO, External Link Building and social media techniques
§ At least 3 years working experience in SEP and Digital/Online Marketing
§ Experience of writing and publishing
§ Experience of monitoring, evaluating and process change management activities
§ Good facilitation, influencing and persuasive skills, with ability to build strong, credible relationships and to communicate and transfer information to a wide audience
§ Able to understand complex issues and information from different sources and present this clearly and simply
§ Good knowledge of new Google Updates (Penguin and Panda
HOW TO APPLY
§ Include a brief cover letter when you click “APPLY NOW” to say why they should be considered for an interview
§ Good written and verbal English
§ Candidates must NOT be freelancers
Skills
Ranking Analysis
Link Building
Directory Submission
RSS Feed Submission
Social Bookmarking
Internet Marketing
Forums/Blogs Writing
Competitor Analysis
Market Research
rank the keywords
Analytics and Tracking
Webmaster Tools expert
Copyscape knowledge
gt matrix
woo rank
Site optimization
On page and Off page SEO
SEO Tools
SOE Strategies
Social Media Expert
PPC Expert
E-Mail Marketing
Affiliate Marketing
Other Paid Marketing Expert
International Sites Experience
Exceptional Writing Skills
Job Details
Expedia International
Expedia International (PVT) LTD. (registered with SECP) is running the International concentration of Inbound Call center in Pakistan since 2003. The main areas of operation of the company are related to Travel & Tourism Industry specifically in providing consultancy & Book clients with E-Ticketing & offering best suitable Hotels. We have been able to make a mark in the travel industry by providing services all over UK to people for traveling all around the world. Traveling was never this easy before. The company has all the experienced people (including Travel Consultants) working at their best to provide the finest services. We specialize in flights to all over Africa, Far east, and Australia/NewZealand with competitive airfares. We also provide the finest holiday packages for the most exotic places on the planet
What is your Competitive Advantage?
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