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· Responsible for product-wise Annual/Monthly Sales, Volumes & Value Growth in assigned territories. --Ensure targeted outlet coverage, product availability and visibility. · Ensure Sales System Productivity in terms of range selling, total Volumes, Outlets covered, below the line costs per Sales Executive/ Representative. · Ensure Customer relationships and service levels and outlets, in terms of order fulfillment, merchandising, in-shop-promos, frequency of service and complaints handling within assigned area. · Ensure that accounts receivables are collected on time and do not contribute to the build-up of over due outstanding. Also ensure a strategy to recover over due outstanding. · Periodically review performance of Sales Executives, Sales Representatives, Merchandisers with the objective of improving performance, analyzing opportunities and building greater result orientation. · Provide leadership to the sales force and inspire them to superior performance and result delivery.
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