Posted Sep 02, 2015
The SEO & PPC Expert position is responsible for managing various SEO & PPC campaigns to ensure that they are optimized to deliver the maximum ROI for the company clients. PPC
* Manage multiple PPC campaigns through Google and Yahoo.
* Improve ROI for PPC campaigns through proactive bid and position changes.
* Improve traffic quality through keyword research, use of negative keywords, omission of poor quality keywords.
* Improve CTR through testing effective ad copies.
* Should have first hand knowledge of Google Analytics.
* Improve conversion and navigation paths through testing different landing pages and identifying best performers.
* Run A/B Split and multi-variate PPC tests, assess outcomes and improve campaigns
* Create and distribute PPC ROI reports, conversion reports, keyword and campaign performance reports
* Should be updated with latest technologies.SEO
* To do a complete analysis of website along with their recommendations.
* To do in-depth keyword analysis using different tools.
* Should be able to do On-page and Off-page Optimization with professional expertise.
* Should be able to run linkage campaigns effectively.
* Should be updated with latest technologies.
SEM Expert, • PPC (Pay Per Click) Expert • Google Adwords Certified
Job Details
Interactive Solutions
Your success is our success ESP Interactive Solutions, Inc. is located in the Berkeley, East Bay and serves the greater Bay Area. We help companies improve business performance by creating new value from existing information systems and, ultimately, aligning everyone in the enterprise with key corporate goals.
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