- Perform keyword research and analysis
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
- Administer search engine programs (XML sitemaps, webmaster tools and In-house tools) for purposes of diagnostic reporting on client projects
- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
- Implement link building campaigns in coordination with client SEO goals
- Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
- Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
- Research and administer social media tools in support of clients’ social media strategy
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
- Monitor and evaluate search results and search performance across the major search channels
- Communication to team and management on project development, timelines, and results
- Work closely with the other team members to meet client goals
Professional Competencies
- Passion for SEO and internet marketing
- Outstanding ability to think creatively, and identify and resolve problems
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
- Ability to clearly and effectively articulate thoughts and points
- High levels of integrity, autonomy, and self-motivation
- Excellent analytical, organizational, project management and time management skills
Skills
Proficiency in MS Excel, PowerPoint, and Word
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
Job Details
Sofizar is a Carlsbad, CA based B2C Internet Marketing company with development and operations based out of Lahore, Pakistan. Sofizar is aggressively pursuing a very rapid growth path with its experienced management, excellent team and a great track record since its inception in April, 2004. While Sofizar has exported our technologies and worked with premier clients like government agencies and large multinationals in the past, our primary focus has always been marketing directly to consumers. After clocking several hundred percent growth rates over the past 6 years, Sofizar had annual sales of over $20 Million for the past 2 years through its Live Events Vertical Search Engine as well as its Events Tickets Business. Sofizar continues to be wildly profitable by maintaining healthy margins as well by rapidly growing its top line revenue streams. Due to its exceptional track record, business plan innovation and growth prospects - Sofizar has won many awards including the prestigious MIT Business Acceleration Plan Competition in 2007. In 2010 Sofizar was ranked number 6 on the prestigious Pakistan Fast Growth 25 group, a segment of AllWord Live rankings. We were recognized for our rapid growth coupled with our global standard entrepreneurial abilities and intensity. Sofizar is honored to have three members of the MIT Sloan School faculty on its board of advisors and was the gold sponsor of the MIT Business Acceleration Plan in 2008. As a successful company, Sofizar always strives to do the best for the industry and community we work in. In 2009, Sofizar sponsored the winner of the ICT award to go to the Australia ICT awards, (Sofizar Constellation Award for Tertiary Student). We also have the privilege of supporting scholarship programs for APICTA. Sofizar has been growing steadily by gaining market share even in the current recessionary environment. We are highly profitable and aim to democratize and revolutionize e-commerce.
What is your Competitive Advantage?
Ayesha Shaukat
Social Media Marketing Manager
Ivoke
Zohaib Ali
Marketing Manager
Digital Online Devices
Mona Sharif
Senior Team Lead
Konext PVT. LTD
Sehrish Azhar
Motivational Speaker & Blogger
Living Upbeat
Muzammil Baig
Digital Marketing Manager
IT Services Group
Aqib Irshad
Head of HR, Training & OD
FINCA
Zubair Anjum
Business Excellence Specialist
Nestle Pakistan
Babar Ahmed Khan
Territory Sales Manager
Engro Foods
Usman Habib
Recruitment & Training Executive
ACS Synergy (Pvt) Ltd.
Ali Aziz
CEO
Shopistan
