| Industry: |
Pharmaceuticals/Clinical Research |
| Functional Area: |
Advertising |
| Total Position: |
1 |
| Job Type: |
Permanent ( firstshift )
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| Job Location: |
Karachi, Pakistan |
| Gender: |
Doesn't Matter |
| Minimum Education: |
Bachelor's Degree |
| Career Level: |
Manager |
| Minimum Experience: |
2 Years |
| Apply By: |
May 18, 2009 |
| Job Posting Date: |
May 13, 2009 |
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| Job Description: |
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- Comprehensiveunderstanding/practical experience of managing brands, including:
- developing consumer insight - product and communication insight
- developing Brand Keys (using the insights) to set the strategic direction of the brand
- managing and executing the marketing mix
- Managingthe Profit & Loss (Topline Growth, Bottom Line Growth, Gross Margin)of and developing sales forecast of the brand
- Developingand executing strategic brand plans focusing on short term and long termobjectives
- Practicalexperience of managing and launching brand extensions in existing categoryor new brands in new categories
- Developingand executing trade and consumer promotions to generate demand
- Developingand managing marketing expenditure of the brand
- Abilityto work collaboratively with the advertising agency to achieve the desiredresults within time
- Abilityand potential to conduct brand forums involving cross functional teamsfrom sales, production operation and finance
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| Skills Required: |
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Passion to grow and grab business opportunities that change the competitive business environment
Sharp thinking, strong listening skills and ability to think laterally and use unconventional mediums to reach the consumer and grow the business
Excellent collaboration
Good problem solving skills & ability to perform under pressure
Willingness to learn new category and industry
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