Overall responsibility of the brand including brand health performance, advertising & communication.
Develop brand objectives and align strategy accordingly.
Competitive Intelligence through market visits.
Responsible to gather consumer insights through monthly interactions with consumers, dealers and the sales team to identify needs and generate ideas for new product/ features selection.
Develop and execute advertising and promotion strategies with functional/ communication team including advertising, brand activation, and digital & PR plans for existing & new product.
Traditional and digital media planning and buying.
Tracking monthly sales performance and recommending push and pull strategies.
Leading consumer and brand learning plan development.
Developing annual operating plan,new product development, demand supply analysis& pricing strategy through PVL.
Qualification & Experience:
MBA/BBA in Marketing with 3-5 years of experience (at least 3 years in a managerial role).Leadership and team working skills and be highly organized in order to meet continuous deadlines.
Strong communication skills and must have creative insight.
Job Details
R&I Electrical Appliances (Pvt.) Ltd is all set to redefine the established boundaries of the electronics market and is shifting the productivity frontier to new heights. We are here for thousands of people who demand instant services, new quality products and ideas. We are always with the spirit of innovation. R&I Electrical Appliances (Pvt.) Ltd. is in business for the last 12 years and serving the end users with quality products. We are dealing in KENWOOD Home & Kitchen Appliances, and in the year 2008 we introduced our Power Division with our own Brand name HOMAGE. We are one of the leading electronics consumer providers in the region, and have consistently achieved high customer satisfaction and maximized the market share and value. Our Philosophy is to provide products that save time and make life easier.
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