| Industry: |
Information Technology |
| Functional Area: |
Marketing |
| Total Position: |
1 |
| Job Type: |
Full Time/Permanent
|
| Job Location: |
Karachi, Pakistan |
| Gender: |
Doesn't Matter |
| Age: |
28 - 40 Year |
| Minimum Education: |
Bachelor's Degree |
| Degree Title: |
MBA prefered |
| Career Level: |
Manager |
| Minimum Experience: |
7 Years (Relevant experience in Marketing or SEO is manadatory) |
| Apply By: |
Oct 17, 2012 |
| Job Posting Date: |
Sep 17, 2012 |
| |
|
|
|
|
|
| |
|
|
|
| Job Description: |
|
- 7+ years experience in Marketing or SEO. Also, experienced in creating & managing web marketing strategy including SEO, PPC, and SMM
- Thorough understanding of business framework the way company needs to operate to accomplish its strategic goals
- Translate strategic goals into tactical plans and derive short-terms objective
- Maintain and track all marketing efforts involved in the company
- Be in charge of the marketing department employees, handle their evaluations, work schedules, etc
- Do market research to figure out the market requirements for all of the companies existing and future products and services for the company
- Do analysis of all of the customer research, conditions in current market, and get information on the companies competitors
- Responsible to manage E-marketing actions (branding, web design, banner making, promotional campaigns, mini-sites, viral marketing, search engine marketing
- Put together and put into practice marketing plans
- Manage the efficiency of the marketing plans and projects in the company
- Watch over, review and do a report on all of the companies marketing activities and the results of these activities.
- Ensuring effective, branded marketing communications including the company website, print communication, and advertising.
- Develop reporting and metrics to understand overall customer retention/repeat behavior across key segments
- Validate proper execution of all database marketing campaigns across multi-channel environment (e.g., website, email, call center)
- Analyze third party data sources and recommend strategies to improve overall acquisition, retention, and conversion activities
- Monitor the competitive landscape, testing new approaches and adopting best-practice strategies
- Preparing reports and analysis of the effectiveness of all marketing efforts.
|
| |
| Skills Required: |
| |
|
- Excellent written and verbal communication skills
- Highly developed, demonstrated teamwork skills.
- Demonstrated ability to increase productivity and continuously improve methods, approaches, and departmental contribution
- Expert in Internet and social media strategy with a demonstrated track record
- Ability to define opportunities and problems, collect and analyze data, establish facts and make valid conclusions
- Experience in the SEO field is mandatory
|
| |
|
