Deputy Manager - International Marketing
LUMS-Lahore University of Management Sciences
Lahore , Pakistan
Posted May 13, 2016 1 views
Main Responsibilities
- Manage Marketing Strategy
- Assist the HoD to develop the LUMS Marketing Strategy for international markets
- Develop International Marketing Plans
- Develop and implement marketing plans for target countries and markets
- Conduct in-depth research to understand target markets and consumer. Apply the results to implement the marketing plan best customized to each market
- Develop innovative campaigns for effective positioning and brand awareness in the international markets
- Work closely with the Communications team to ensure that all communication is aligned with the communication/marketing strategy
- Work closely with social media partners and key digital marketing players for an aggressive international digital marketing campaign
- Relationship Management
- Build & manage relationships with key stakeholders in target markets:
- Print/Electronic media; PR agencies
- Schools/universities
- Education boards and ministries
- Embassies/foreign offices of target countries/regions
- Business sector in target countries
- Relationship building with such visitors for effective marketing, communication and brand image, particularly overseas visitors
- Planning & Budgeting
- Assist the HoD to prepare international marketing budgets in line with the goals and action plan
**Other Responsibilities
- Provide support to current and upcoming departmental activities and initiatives
- Build & manage relationships with key stakeholders in target markets:
Qualification:
Masters in Business Administration from a renowned institution
Experience:
3-5 years of experience; 3 years relevant experience is a preference
Knowledge:
Knowledge of marketing strategy, brand positioning, advertising, campaigns etc.
Abreast of the latest marketing tools and techniques and global trends in effective branding and brand positioning
Travel:Required
Work Schedule:
International marketing is a demanding commitment; and add to these the time zone differences. Work schedules will extend into late hours or weekends, depending on work requirements
Skills
Strong communication, networking and presentation skills
Strong leadership skills
Strong on Strategy and planning
Strong on numbers and analysis
Strong on research and research methodologies
Well-versed in MS Office
A strong grip on digital marketing and latest global trends and best practises
Strong on multitasking and time management
Behaviour
Team player
Result-oriented
Accountable
Strong EQ
Job Details
LUMS-Lahore University of Management Sciences
The Lahore University of Management Sciences (LUMS), established in 1985, is one of the largest universities in Pakistan. It offers undergraduate, graduate and post-graduate programmes through its five schools: Suleman Dawood School of Business, Mushtaq Ahmad Gurmani School of Humanities and Social Sciences, Syed Babar Ali School of Science and Engineering, Shaikh Ahmad Hassan School of Law and Syed Ahsan Ali and Syed Maratib Ali School of Education.
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