Please turn on your javascript Deputy Manager - International Marketing - Marketing & Communications Job, Lahore, LUMS-Lahore University of Management Sciences - ROZEE.PK

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Job Description

Work with the HoD and Management to launch LUMS in the target international markets; conduct market research, implement the marketing plan and establish LUMS as a strong regional option through mass and target marketing. Develop a thorough understanding of the LUMS brand, its positioning, brand attributes and brand personality. Ensure these are reflected and communicated at all levels through planning and execution. Work in close coordination with the Schools to ensure that all stakeholders are aligned on the international plan.

Main Responsibilities

  • Manage Marketing Strategy
  • Assist the HoD to develop the LUMS Marketing Strategy for international markets
  • Develop International Marketing Plans
  • Develop and implement marketing plans for target countries and markets
  • Conduct in-depth research to understand target markets and consumer. Apply the results to implement the marketing plan best customized to each market
  • Develop innovative campaigns for effective positioning and brand awareness in the international markets
  • Work closely with the Communications team to ensure that all communication is aligned with the communication/marketing strategy 
  • Work closely with social media partners and key digital marketing players for an aggressive international digital marketing campaign
  • Build & manage relationships with key stakeholders in target markets:
  • Relationship Management
  • Schools/universities
  • Education boards and ministrie
  • Print/Electronic media; PR agencies
  • Embassies/foreign offices of target countries/region
  • Business sector in target countries 
  • Relationship building with such visitors for effective marketing, communication and brand image, particularly overseas visitors
  • Planning & Budgeting


Strong Communication, networking and presentation skills Str

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Full Time/Permanent
Job Location:
No Preference
Minimum Education:
Career Level:
Experienced Professional
Minimum Experience:
4 Years
Apply Before:
Oct 21, 2016
Posting Date:
Sep 21, 2016
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LUMS-Lahore University of Management Sciences

Education/Training · 301-600 employees - Lahore

One of the largest universities of Pakistan, the Lahore University of Management Sciences (LUMS) is a world class academic institution with a proud history of achievement and ambitious plans for the future. The idea of establishing the university took root in the mind of Syed Babar Ali, Pro Chancell ...Read More