Deputy Manager - International Marketing - Marketing & Communications
LUMS-Lahore University of Management Sciences
Lahore , Pakistan
Posted Sep 21, 2016 1 views
Work with the HoD and Management to launch LUMS in the target international markets; conduct market research, implement the marketing plan and establish LUMS as a strong regional option through mass and target marketing. Develop a thorough understanding of the LUMS brand, its positioning, brand attributes and brand personality. Ensure these are reflected and communicated at all levels through planning and execution. Work in close coordination with the Schools to ensure that all stakeholders are aligned on the international plan.
Main Responsibilities
- Manage Marketing Strategy
- Assist the HoD to develop the LUMS Marketing Strategy for international markets
- Develop International Marketing Plans
- Develop and implement marketing plans for target countries and markets
- Conduct in-depth research to understand target markets and consumer. Apply the results to implement the marketing plan best customized to each market
- Develop innovative campaigns for effective positioning and brand awareness in the international markets
- Work closely with the Communications team to ensure that all communication is aligned with the communication/marketing strategy
- Work closely with social media partners and key digital marketing players for an aggressive international digital marketing campaign
- Build & manage relationships with key stakeholders in target markets:
- Relationship Management
- Schools/universities
- Education boards and ministrie
- Print/Electronic media; PR agencies
- Embassies/foreign offices of target countries/region
- Business sector in target countries
- Relationship building with such visitors for effective marketing, communication and brand image, particularly overseas visitors
- Planning & Budgeting
Job Details
LUMS-Lahore University of Management Sciences
The Lahore University of Management Sciences (LUMS), established in 1985, is one of the largest universities in Pakistan. It offers undergraduate, graduate and post-graduate programmes through its five schools: Suleman Dawood School of Business, Mushtaq Ahmad Gurmani School of Humanities and Social Sciences, Syed Babar Ali School of Science and Engineering, Shaikh Ahmad Hassan School of Law and Syed Ahsan Ali and Syed Maratib Ali School of Education.
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