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Job Description

Work on internationalization plan and building brand image and equity. Also assist in making and executing international marketing plans.

Main Responsibilities

1.     Develop international Marketing Plans

·         Assist in marketing plans in line with the internationalization goals and plans. Ensure alignment with all schools and stakeholders for the same

·         Prepare and implement marketing activities/campaigns to build brand image and equity  in target international markets

·         Work closely with the Communications team to ensure that the international communication plan is in line with the LUMS content strategy

2.     Research:

·         In-depth research on international markets for an effective plan and execution. Well versed with the latest research tools and their application

·         Translate research results into customized execution in target countries

3.     Relationship Management

·         Manage relationships with key stakeholders in target markets:

          i.    Print/Electronic media; PR agencies

          ii.    Schools/universities

          iii.    Education boards and ministries

          iv.    Embassies/foreign offices of target countries/regions

          v.    Business sector in target countries

4.     Marketing activities and promotions; planning & execution

·         Marketing visits to school/colleges/universities in target countries

·         Open Days in target markets

·         Marketing and promotions collateral for target international markets; manage design and content for brochures, flyers, posters, reports, etc.

5.     Information database:

·         Maintain and update relevant databases for international marketing plans e.g. universities/schools/agencies/companies etc.

Skills

Very strong interpersonal and communication skills, includin

Job Details

Industry:
Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Full Time/Permanent
Job Location:
Gender:
No Preference
Minimum Education:
Bachelors
Career Level:
Entry Level
Minimum Experience:
1 Year
Apply Before:
Oct 21, 2016
Posting Date:
Sep 21, 2016
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LUMS-Lahore University of Management Sciences

Education/Training · 301-600 employees - Lahore

One of the largest universities of Pakistan, the Lahore University of Management Sciences (LUMS) is a world class academic institution with a proud history of achievement and ambitious plans for the future. The idea of establishing the university took root in the mind of Syed Babar Ali, Pro Chancell ...Read More