Work on internationalization plan and building brand image and equity. Also assist in making and executing international marketing plans.
1. Develop international Marketing Plans
· Assist in marketing plans in line with the internationalization goals and plans. Ensure alignment with all schools and stakeholders for the same
· Prepare and implement marketing activities/campaigns to build brand image and equity in target international markets
· Work closely with the Communications team to ensure that the international communication plan is in line with the LUMS content strategy
· In-depth research on international markets for an effective plan and execution. Well versed with the latest research tools and their application
· Translate research results into customized execution in target countries
3. Relationship Management
· Manage relationships with key stakeholders in target markets:
i. Print/Electronic media; PR agencies
iii. Education boards and ministries
iv. Embassies/foreign offices of target countries/regions
v. Business sector in target countries
4. Marketing activities and promotions; planning & execution
· Marketing visits to school/colleges/universities in target countries
· Open Days in target markets
· Marketing and promotions collateral for target international markets; manage design and content for brochures, flyers, posters, reports, etc.
5. Information database:
· Maintain and update relevant databases for international marketing plans e.g. universities/schools/agencies/companies etc.
One of the largest universities of Pakistan, the Lahore University of Management Sciences (LUMS) is a world class academic institution with a proud history of achievement and ambitious plans for the future. The idea of establishing the university took root in the mind of Syed Babar Ali, Pro Chancell ...Read More