Work on internationalization plan and building brand image and equity. Also assist in making and executing international marketing plans.

Main Responsibilities

1.     Develop international Marketing Plans

·         Assist in marketing plans in line with the internationalization goals and plans. Ensure alignment with all schools and stakeholders for the same

·         Prepare and implement marketing activities/campaigns to build brand image and equity  in target international markets

·         Work closely with the Communications team to ensure that the international communication plan is in line with the LUMS content strategy

2.     Research:

·         In-depth research on international markets for an effective plan and execution. Well versed with the latest research tools and their application

·         Translate research results into customized execution in target countries

3.     Relationship Management

·         Manage relationships with key stakeholders in target markets:

          i.    Print/Electronic media; PR agencies

          ii.    Schools/universities

          iii.    Education boards and ministries

          iv.    Embassies/foreign offices of target countries/regions

          v.    Business sector in target countries

4.     Marketing activities and promotions; planning & execution

·         Marketing visits to school/colleges/universities in target countries

·         Open Days in target markets

·         Marketing and promotions collateral for target international markets; manage design and content for brochures, flyers, posters, reports, etc.

5.     Information database:

·         Maintain and update relevant databases for international marketing plans e.g. universities/schools/agencies/companies etc.

Job Details

Industry:
Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Gender:
No Preference
Minimum Education:
Bachelors
Career Level:
Entry Level
Minimum Experience:
1 Year
Apply Before:
Oct 22, 2016
Posting Date:
Sep 21, 2016

LUMS-Lahore University of Management Sciences

Education/Training · 1001-1500 employees - Lahore

The Lahore University of Management Sciences (LUMS), established in 1985, is one of the largest universities in Pakistan. It offers undergraduate, graduate and post-graduate programmes through its five schools: Suleman Dawood School of Business, Mushtaq Ahmad Gurmani School of Humanities and Social Sciences, Syed Babar Ali School of Science and Engineering, Shaikh Ahmad Hassan School of Law and Syed Ahsan Ali and Syed Maratib Ali School of Education.

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