Main Responsibilities
· Content creation and Publicity – Liaising with faculty members to find out about their ongoing and completed research projects, writing them up for a broader audience and disseminating the content through various media.
· Social media marketing – Devising a social media marketing strategy to make research more accessible for a general audience.
· Public relations – collaborating with the PR agency to disseminate content generated by the school.
· Community building – building or using existing online/offline community collaboration platforms for managing communities.
· Analytics – use Facebook and Google Analytics and other measurement tools to provide reports on engagement metrics, and continually find ways to improve on those metrics through testing any new initiatives
· Creative Contribution - Contribute to the development of marketing literature (brochures, reports etc).
The Lahore University of Management Sciences (LUMS), established in 1985, is one of the largest universities in Pakistan. It offers undergraduate, graduate and post-graduate programmes through its five schools: Suleman Dawood School of Business, Mushtaq Ahmad Gurmani School of Humanities and Social Sciences, Syed Babar Ali School of Science and Engineering, Shaikh Ahmad Hassan School of Law and Syed Ahsan Ali and Syed Maratib Ali School of Education.