Senior Officer - International Marketing
LUMS-Lahore University of Management Sciences
Lahore , Pakistan
Posted May 03, 2016
Main Responsibilities
- Develop international Marketing Plans
- Assist in marketing plans in line with the internationalization goals and plans. Ensure alignment with all schools and stakeholders for the same
- Prepare and implement marketing activities/campaigns to build brand image and equity in target international markets
- Work closely with the Communications team to ensure that the international communication plan is in line with the LUMS content strategy
- Research:
- In-depth research on international markets for an effective plan and execution. Well versed with the latest research tools and their application
- Translate research results into customized execution in target countries
- Relationship Management
- Manage relationships with key stakeholders in target markets:
- Print/Electronic media; PR agencies
- Schools/universities
- Education boards and ministries
- Embassies/foreign offices of target countries/regions
- Business sector in target countries
- Manage relationships with key stakeholders in target markets:
- Marketing activities and promotions; planning & execution
- Marketing visits to school/colleges/universities in target countries
- Open Days in target markets
- Marketing and promotions collateral for target international markets; manage design and content for brochures, flyers, posters, reports, etc.
- Information database:
Maintain and update relevant databases for international marketing plans e.g. universities/schools/agencies/companies etc.
Qualification:
Bachelors/Master’s degree from an Accredited University.
Experience:
0-2 years
Knowledge:
Knowledge of marketing concepts, advertising, developing and executing campaigns, agency/media relations and client management.
Know-how of digital marketing techniques and global trends in target marketing
Travel:Required
Work Schedule:
International marketing is a demanding commitment; and add to these the time zone differences. Work schedules will extend into late hours or weekends, depending on work requirements
Skills
Very strong interpersonal and communication skills, including writing skills
Strong networking and PR skills
Strong on Microsoft Office
Strong on research skills and techniques
Problem solving and time management skills
Behavior
Energetic and result oriented; effective client management
High work ethics and commitment
Strong on multi-tasking and stress management
Strong EQ
Job Details
LUMS-Lahore University of Management Sciences
The Lahore University of Management Sciences (LUMS), established in 1985, is one of the largest universities in Pakistan. It offers undergraduate, graduate and post-graduate programmes through its five schools: Suleman Dawood School of Business, Mushtaq Ahmad Gurmani School of Humanities and Social Sciences, Syed Babar Ali School of Science and Engineering, Shaikh Ahmad Hassan School of Law and Syed Ahsan Ali and Syed Maratib Ali School of Education.
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