Place within the organization:
- Hierarchically accountable to the Field Communication Advisor (FCA).
- Functional regular contacts with all Heads of Mission, relevant Communication Advisors in headquarters and the Communications Advisor in Afghanistan.
OBJECTIVES AND TASKS
The overall objective of the MSF communications policy in Pakistan is to improve the situation of the population to whom we provide relief. This is achieved by increasing awareness, acceptance and visibility of MSF, its principles and actions in the communities in which we work, amongst different actors and the general public in Pakistan, as well as highlighting MSF’s activities and expertise on the international front.
Increase visibility of MSF in Pakistani media in order to strengthen MSF positioning and image as an independent and impartial private medical organisation. Work proactively to contribute story ideas and develop content for media statements, websites, brochures and other communications tools. Network with local media and independently manage administrative tasks such as maintaining contact lists and files of media clips. Involves regular travel to the field.
Key areas of responsibility:
· Develop and maintain a network of media contacts in Pakistan, including at a national and local level.
· Travel independently on a regular basis to MSF projects in Pakistan, to gather material for use in MSF communications.
· Regularly contribute proactive ideas and identify communications opportunities to increase MSF’s visibility, either within Pakistan or internationally.
· Draft or edit a range of communications material including press statements or content for brochures or websites.
· Translate articles or other material, including maintaining a system for translating MSF material into Urdu / Pashto / Baloch or material into English.
· Allocate time each week to work in each of the three MSF offices in Islamabad (when not in the field).
· Maintain administrative systems in the communications office, including contact lists and files of media clips.
· Assist the Field Communications Advisor in developing and adapting the MSF communications framework and strategy in Pakistan.
Networks and contacts:
· Maintaining a network of media contacts includes developing a comprehensive understanding of media landscapes at local, national and regional level and initiating regular meetings with journalists and media.
· Also assist the Field Communications Advisor in developing relationships with medical journals and writers.
- Effectively monitor local media (radio, television and newspapers) and translate/transcribe relevant publications into English.
- Initiate regular contact with communications team in Afghanistan, to share communications tools and update on plans and priorities.
· Pitch stories on MSF activities in Pakistan to local and national media.
· Generate a daily media monitoring summary on issues of interest to MSF (mostly within Pakistan but including international stories where relevant).
· Assist with the organization of conferences and other communications events.
· Identify staff in MSF’s projects that can give interviews and support the production of communications materials as required.
· Identify and train spokespeople within MSF for media interviews as required.
· Maintain regular contact with staff in MSF projects, to gather timely feedback on MSF visibility and perception in the media.
- Prioritize workload and manage assigned tasks independently, including short- and long-term projects.
- Maintain a list of media contacts relevant to MSF in Pakistan – and clips of media mentions of MSF in Pakistani media (mainly Urdu, Pashto, Baloch media)
- Maintain log of mentions of MSF in Pakistani media.
- Give input to monthly communications report by FCA with overview of work completed and work plan.