Media Associate

The ideal candidate should

• Hold a bachelor’s degree in Marketing, Communication or Business Administration; Master’s would be preferred
• Have at least1 -2 years of relevant work experience

Job Description

• Be responsible for Market intelligence reports
• Maintain physical records of all media activities
• Execute all plans in collaboration with the assigned business partners
• Assist in development of media plan(s) based on quantitative and qualitative research
• Monitor pre and post evaluation benchmarks of all media activities ensuring returns are as per the assigned objectives
• Monitor performance of all media plans ensuring best placements & rates to increase positive impact on media KPIs
• Assist in budgeting and planning recommendations to best utilize the available funds for assigned brand / activity
• Assist in pre and post buying comparison for all activities on a periodic basis to determine medium wise performance results against set benchmarks

Essential Skills

• Should possess good business acumen
• Should have good understanding of media planning and budget management
• Should have knowledge of brand building and targeted/ segment communications

Desirable Skills

• Should be a team player
• Should have excellent communication skills
• Should possess excellent presentation skills
• Should have strong project management skills
• Should possessstrong persuasion and negotiation skills
• Should have excellent stakeholder management skills