| Industry: |
Telecommunication/ISP |
| Functional Area: |
Marketing |
| Total Position: |
1 |
| Job Type: |
Full Time/Permanent
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| Department: |
Marketing |
| Job Location: |
Islamabad, Pakistan |
| Gender: |
Doesn't Matter |
| Minimum Education: |
Bachelor's Degree |
| Degree Title: |
Hold at least a Bachelor's Degree in Marketing; MBA will be given preference |
| Minimum Experience: |
2 Years (Have 2-3 years work experience in Customer Lifecycle management / products) |
| Apply By: |
Apr 9, 2012 |
| Job Posting Date: |
Apr 3, 2012 |
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| Job Description: |
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The ideal candidate should - Hold at least a Bachelor's Degree in Marketing; MBA will be given preference
- Have 2 3 years work experience in Customer Lifecycle management / products
Job Description - Develop plans for post paid customer lifecycle management
- Work directly with DWH/BI and Business analysis and planning (BAP) teams on design of CLM advanced analytics
- Devise plans for revenue enhancement and churn prevention
- Design triggers for customer engagement and use channels such as campaign, loyalty, social media and email to engage customers
- Provide reports on CLM based engagement covering uptake and results from engagement across all channels.
- Essential Skills
- Should secure good business analysis and campaign management skills
- Should be familiar with branding and communications concepts
- Should be well versed with new media; social marketing experience will be a plus
Desirable Skills - Should secure inbound marketing expertise (email & web)
- Should have a good understanding of customer lifecycle management for telecoms
- Should be good at presenting and reporting
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