Posted Apr 22, 2016
MTBC seeks Digital Marketing Manager to direct and implement strategies for sales, advertising, and general market placement. This person will execute decisions that may affect all aspects of an organization’s financial health. He will help determine the efficiency of such marketing directives and identify ways to adjust campaigns to best engage target consumers/customers/partners. Moreover he/she is responsible for managing marketing, advertising and promotional staff and activities at a company or organization. Takes steps to measure, enhance, and enrich the position and image of a company through various goals and objectives.
Digital Marketing Manager Duties & Responsibilities:
- Devising strategies to drive online traffic to the company website.
- Tracking conversion rates and making improvements to the website.
- Developing and managing digital marketing campaigns.
- Plan and execute web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Design, build and maintain social media presence of company.
- Managing online brand and product campaigns to raise brand awareness.
- Managing the redesign of the company website.
- Improving the usability, design, content and conversion of the company website
- Evaluating customer research, market conditions and competitor data.
- Review new technologies and keep the company at the forefront of developments in digital marketing.
- Meets marketing and sales financial objectives by forecasting requirements; scheduling expenditures; analyzing variances; initiating corrective actions
- Achieves marketing and sales operational objectives by contributing marketing and sales
- Information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service
- Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities
Skills Required:
- Combined 10 years or more of professional experience.
- 5+ years of software product marketing experience with exposure to sales.
- Master’s in business or marketing.
- Very strong written communication skills.
- Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties.
- Manage an effective, efficient and productive Marketing Department by ensuring the appropriate structures, systems and competencies.
Job Details
pMTBC was established in 1999. Headquartered in New Jersey, USA, it is a dynamic and rapidly growing multinational healthcare IT Company. Deloitte Technology Fast 500 ranked MTBC in its list of fastest growing technology companies of North America. The Company has attained tremendous growth in the short span of a few years, which is testament to well-implemented, technology-based processes and which also lays the foundations for productivity. MTBC is following a formula of long-term growth by combining and utilizing labor force increase, investment activity and scientific and technological progress. MTBC offers American physicians customized solutions that reflect the very best in practice management services available in the industry today. Our services maximize the power of the Internet and technology to give medical providers better control over scheduling and billing, total access to all of their billing information, and comprehensive practice-management reports, all the while reducing the cost factor. The organization's management envisions reinvesting most of its earned profits mainly towards IT, and developing various technology-based solutions that will completely replace manual processes. MTBC operates 24/6 with a workforce of more than 1000 employees operating in three shifts in Rawalpindi & Bagh (AJK). The Company is providing a platform to young professionals to learn and practice their innovative ideas in a healthy work environment./p
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