Posted Feb 12, 2016
The SEO/SEM Manager is responsible for coordinating and implementing SEO & SEM strategies for clients. The correct person will be goal oriented, possess exceptional attention to detail, and have outstanding interpersonal skills. This is a role that is working closely with the company team to make sure that the goals are achieved.
Key Management Areas of Responsibility
- Define requirements, tasks, and resources associated to SEO/SEM strategy
- Manage and execute implementation of SEO/SEM strategy
- Communication to clients, team, and management on strategy/project development, timelines, and results
- Collaborate on client strategy and goal definition for success
- Keep pace with SEO, search engine, social media and internet marketing industry trends and development
- Contribution to the company blog
Key Functional Areas of Responsibility
- Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
- Develop and implement link building campaigns
- Develop, manage and execute communication/content strategies via social communities in coordination with client goals
- Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
- Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
- Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
- Communication to team and management on project development, timelines, and results
- Passion for SEO and overall internet marketing
- Outstanding ability to think creatively, strategically and identify and resolve problems
- Ability to foster strong client relationships at various levels
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
- Ability to clearly and effectively articulate thoughts and points
- High levels of integrity, autonomy, and self-motivation
- Excellent analytical, organizational, project management and time management skills
Skills
• 2+ years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
• Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process
• Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc.)
• Experience working with CMS and building/administering content in multiple CMS environments
• Knowledge of HTML/CSS and website administration
• High-level proficiency in MS Excel, PowerPoint, and Word
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
• Knowledge of PPC programs and optimizing data gathered from both organic and paid sources
• Experience with Google Display Network and other advertising networks
Job Details
HRT Consultants
HRT expertise is in the provision of providing finest recruitment solutions and collaboration of the sheer talent of Pakistan with scrutinizing enterprises of Pakistan. Being one of the best in the business we understand the shortcomings of industries operating in Pakistan and all the current dilemmas that every industry of Pakistan is dealing with. We also realize the fact that IT industry is one of the most competent industries of Pakistan which have the utmost potential to banish economic problems of Pakistan, and this defines our core association with IT industry as well as all other industries of Pakistan. Due to so many internal and external matters of contentions the human resource of Pakistan is somehow immensely disconcerted for working in Pakistan. And this is the fundamental reason why enterprises face a shortfall when it comes to procurement of competent human resource. Keeping such facts in consideration, HRT Consultants is operating to confine any such apertures among employers and job seekers. Our every single act is diverted towards the betterment of recruitment industry in Pakistan as well as providing enterprises with most competent and motivated human resource. Our comprehensive and broad recruitment process enables us to provide organizations that mythical human resource they always seek for.
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