Responsible for developing and maintaining marketing strategies to meet organizational objectives. Evaluates customer research, market conditions, competitor data and implements marketing plan changes as needed. Oversees all marketing, advertising and promotional staff and activities.
Design, implement, and facilitate annual marketing plan for the firm.
Support and facilitate development and implementation of section business/marketing plans.
Coordinate with principals for alignment of marketing plans
Translating business unit objectives and strategies to develop brand portfolio objectives, strategies and plans to facilitate business unit growth.
Develops marketing strategy, based on knowledge of policy, nature of market, copyright and royalty requirements, and cost and markup factors.
Develop go-to-market plan for new products and services
Plan and administer the firms Marketing Operations budget
support development of regional marketing budgets
Coordinate with principals for using their marketing coop budgets for this region
Use of Media
Effectively plan use of various print, electronic, internet and social media
Develop and regularly update content for dynamic and interactive website in collaboration with principals and business units
plan campaigns in line with marketing plans through use of these media