Job Objective:

Responsible for developing and maintaining marketing strategies to meet organizational objectives. Evaluates customer research, market conditions, competitor data and implements marketing plan changes as needed. Oversees all marketing, advertising and promotional staff and activities.

Responsibilities:

• Marketing plan

  • Design, implement, and facilitate annual marketing plan for the firm.

  • Support and facilitate development and implementation of section business/marketing plans.

  • Coordinate with principals for alignment of marketing plans

  • Translating business unit objectives and strategies to develop brand portfolio objectives, strategies and plans to facilitate business unit growth.

  • Develops marketing strategy, based on knowledge of policy, nature of market, copyright and royalty requirements, and cost and markup factors.

  • Develop go-to-market plan for new products and services

• Marketing budget

  • Plan and administer the firms Marketing Operations budget

  • support development of regional marketing budgets

  • Coordinate with principals for using their marketing coop budgets for this region
    

• Use of Media

  • Effectively plan use of various print, electronic, internet and social media

  • Develop and regularly update content for dynamic and interactive website in collaboration with principals and business units

  • plan campaigns in line with marketing plans through use of these media

• Manage marketing suppliers

  • Negotiates with service providers to secure agreements for events, and marketing collateral

  • Edits materials according to specific market or customer requirements.

  • Develop promotional materials including marketing collateral

• Oversee business development activities

  • Assist Relationship Managers and Sales Managers in preparing effective presentations

  • Offer coaching for prospective client meetings, presentations, etc.

  • Work with regional offices on designing and implementing prospecting and client contact systems.
    

• Oversee corporate communications activities

  • External communications and systems

  • Internal communications and systems

  • Public relations efforts