Job purpose:

To plan and carry out marketing and sales activities, so as to maintain and develop sales of Display in accordance with agreed business plans.

Key responsibilities and accountabilities:

1. Maintain and develop a computerized current customer and prospect database.
2. Plan and carry out direct marketing activities
3. Respond to and follow up sales inquiries by post,telephone, and personal visits.
4. Maintain and develop existing and new customers through planned individual account support, and liaison with internal order-processing staff.
5. Monitor and report on activities and provide relevant management information.
6. Carry out market research, competitor and customer surveys.
7. Maintain and report on equipment and software suitability for direct marketing and sales reporting purposes.
8. Liaison with the internal activities of telemarketing and research.
9. Plan, forecast, report on sales, costs and business performance, according to company requirements.
10. Plan and implement advertising and promotional strategy and activities.
11. Manage cash and payment systems in accordance with company procedures and policies, at all times with staff and customer safety as the uppermost priority.
12. Plan and implement Display merchandising,layout and customer traffic flow so as to maximize sales, customer satisfaction, appearance, image and ergonomics for customers.
13. Manage selling and customer service activities and staff competence in these areas, so as to optimize and sustain sales performance, profitability and customer satisfaction.
14. Manage costs and overheads, and all factors affecting the profitable performance of the Display.
15. Liaise with external agencies and authorities as necessary (advertising etc).
16. Manage, maintain, upkeep of all equipment of Display, fixtures and report as necessary
17. Seek and continuously develop knowledge and information about competitor activity, pricing and tactics, and communicate with CEO.