The ideal candidate should: - Hold a MBA degree from a reputable university
- Have at least 2-4 years’ core marketing and brand management experience
Job Description - Coordinate all aspects of the brand’s communication including roll-out of ATL and BTL activities
- Analyze the Brand Health Tracker and guide the brand activities accordingly
- Develop and implement communication plans that ensure the successful achievement of the brands market objective
- Work with the brand manager to monitor and evaluate the brand strategy and positioning on a continuous basis to keep it in line with the business strategy
- Work hand in hand with marketing research to share consumer insights in order to drive overall brand strategy and direction.
- Monitor key parameters of brand health, and brand equity and take necessary actions to ensure maintenance/improvement in all key areas of brand health tracking
- Lead the advertising agency in terms of developing and implementing sound brand communication strategy
- Work closely with the implementation teams to ensure the effectiveness of communication strategy (Media, online, PR, and retail/BTL)
- Oversee effective roll out of brand guidelines at all relevant customer touch points, and across various channels
Essential Skills- Should have strong organizational alignment skills to develop and deliver against key strategies
- Should have strong interpersonal and communication skills to motivate and work closely with a diverse, cross-functional team of professionals including brand marketing, market research, finance, operations, R&D, sales, brand partners and agencies
- Should have a proven track record of success in driving business results in complex and fast paced business environment
Desirable Skills - Should possess sound analytical abilities, problem identification and resolution skills and creative/consumer insights abilities
- Should be highly proficient in MS Office Suite
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