Posted Apr 16, 2014
The Assistant Brand Manager will support the Brand Manger to anticipate the future and create innovative strategies to win customer devotion and grow market share. He/she will assist the brand manager in formulating the brand’s long-term strategy as well as developing and executing marketing plans. The jobholder will work closely with the Brand Manager to define the brand’s trade merchandising, advertising and promotion strategies. The person will also assist in the management and development of various aspects of the business that directly and indirectly contribute to a brand's competitiveness and overall success.
Roles and Responsibilities:
To support the Brand Manager in the delivery of innovation and in the management of projects as per the agreed milestones/timelines and to the high quality standards set. To assist in the development of brand plans and guidelines, as well as ensure that those guidelines are followed in letter and spirit. To develop an in-depth understanding of the business environment in which the brands compete, including category segments and channels in order to build a holistic understanding of SSC consumers and shoppers.
Key Result Areas:
1. Assist in the translation of brand vision plans into brand marketing plans by ensuring that brand builders have everything they need in order to deliver an aligned brand marketing plan.
2. Analyze brand performance and brand health by constantly evaluating performance of regional support activities and in-store implementation against measurable objectives. This includes measuring the effectiveness and ROI of key activities.
3. Assist in the development of consumer insights and communication programs, working closely with the retail operations team, agencies and other functional teams such as supply chain or finance to ensure excellent delivery and implementation.
4. Aid the Band Manager in the development of guidelines and ensure that these are followed in letter and in spirit.
5. Manage small innovation projects or clearly defined sections of a bigger project coached/supervised by brand manager.
6. Support the Brand Manager in the development of brand architecture and in measuring the equity of the brand.
7. Identify solutions and make recommendations to improve effectiveness based on performance
8. Assist in developing and executing promotional initiatives to profitably increase consumption within budgeted parameters.
9. Support the development of brand messaging, marketing plans, identification of specific marketing tactics and delivery of the overall business objectives and strategies.
10. Assist the Brand manager to increase brand awareness, relevant differentiation, value, accessibility and emotional connection in order to win customers.
11. Develop and propose market penetration strategies for the company.
12. Provide support in all ongoing brand management activities.
13. Achieve results with speed and excellence by eliminating unnecessary work, motivating others to action and holding self and others accountable for results.
Critical Dimensions:
1. Assist in achievement of targeted sales for respective brands.
2. Support the Brand Manager in bringing about improvement in gross margins.
3. Assist the Brand Manager in generating improvement in footfall conversion for respective brands.
4. Accountable for analyzing brand performance and health.
5. Adhere to visual standards as per brands requirements.
6. Enhance brand promotion and marketing activities.
Skills
1. Proven track record of developing brand plans that build equity and business.
2. Experience with creating/deploying integrated communications.
3. Creative ability; sensibility and judgment around innovative ideas and insights with regards to advertising, POS, packaging, and public relations.
4. Innovative mindset, finds resourceful ways to align activities with brand objectives. Continuously searches for improvements in how we do business.
5. Result oriented, takes decisive action and influences others to achieve identified goals.
6. Time management; effectively manages workload by meeting deadlines and ensuring quality.
7. Leadership potential/motivation.
8. High level of drive and energy.
9. Creative, innovative, assertive, dynamic and self-motivated personality, 10. Strong analytical and problem solving skills.
11. Strong planning and organization skills.
12. Successful team player.
13. Communication and relationship building skills
Job Details
Service Sales Corporation Pvt. Ltd.
Service Sales Corporation (Pvt.) Ltd. (SSC) being Pakistan’s leading retailer has always been at the forefront of taking new initiatives to provide the best experience to our customers across Pakistan. Operating through a network of more than 500 retail stores and exceeding 2500 independent retailers in our wholesale network across Pakistan, SSC today has the largest retail presence in Pakistan. SSC is primarily a retail company with two main lines of business – footwear and pharmacy retail. Footwear brands operate under the banner of Servis and Shoe Planet whereas the pharmacy business operates under the banner of Servaid. In footwear, SSC runs most of its business under the retail banner of Servis which is a family footwear store catering to the needs of the entire family. SSC has made considerable investments in this brand and today Servis is one of the leading super-brands of Pakistan that personifies dynamism and trust simultaneously. Shoe Planet is SSC’s premium footwear retail brand which houses leading international brands in a cutting edge retail environment. SSC also partners with leading brands from around the world like ECCO, Clarks, Nike, Hush Puppies, Pierre-Cardin, Urban Sole, IMAC & CAT and provides them with commercial avenues to tap into the land of opportunity that is Pakistan. Beyond footwear, SSC has diversified into pharmacy retail business with its brand Servaid, which is currently the largest chain of pharmacies in Pakistan. Servaid is presently servicing more than 10,000 consumers every day through professionally trained pharmacists with authentic medicines and a high quality environment.
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