Posted Jul 16, 2014
Role and Responsibilities:
To ensure the development and execution of retail marketing plans and programs that meet consumer needs and build brand equity while delivering significant, sustainable growth and profitability. To ensure compliance in all areas of marketing activity and drive sales and profitability through the performance and development of Store Managers, while managing within agreed budgets.
Key Result Areas:
1. To pro-actively contribute to the formulation and direction of the retail strategy and implement projects and trials for the district.
2. To support the management of customer service activities and staff competence so as to optimize and sustain sales performance and customer satisfaction.
3. To effectively manage within allocated budget in order to affect a profitable performance for the district.
4. To manage payroll budgets in line with performance.
5. To ensure that all stores adhere to compliance requirements in all areas of operational activity, company policies and procedures.
6. To clearly and concisely communicate business and district and store objectives to SMs so that they remain well informed of business activity and of their required contribution to targets.
7. To achieve stock control targets in line with company guidelines to prevent financial loss.
8. To liaise with the merchandising team regarding the supply of stock in the district to maximize stock potential.
9. To identify underperforming stores and develop a plan to address and manage issues effectively.
10. To achieve successful Mystery Shop results through the development and training of managers.
11. To collate and provide constructive feedback on VM standards to the business.
12. To ensure that the visual presentation of all stores represents the brand image.
13. To support the delivery of all marketing campaigns.
14. To develop an effective network of communication across the district to ensure shared knowledge and understanding of business activity.
15. To seek and continuously develop knowledge of competitor activity and local market conditions, with the purpose of making appropriate and innovative recommendations to drive the business forward.
16. To identify market trends and make suggestion to improve and enhance product performance to drive brand achievement.
17. To recruit and ensure the full implementation of induction programs for new store managers and monitor ongoing performance needs.
18. To effectively manage the performance and development of Stores managers to drive and maximize the sales performance throughout the region.
19. To plan for succession in the region through the identification of individuals with potential for development and growth.
20. To create a positive environment that results in stable retention and a reduction of sales force turnover.
Critical Dimensions:
1. To achieve district sales targets
2. To achieve conversion rate targets
3. To achieve stock level targets
4. To achieve all compliance requirements with regard to, sales, stock and staff etc.
Key, Skills, Knowledge & Experience:
1. Ability to manage and develop a positive and productive management team.
2. Exceptional leadership skills with the ability to drive and motivate performance through effective coaching skills.
3. Demonstrable and strong business acumen.
4. Highly organized with the ability to adapt quickly to strategic change.
5. Self-starter who take the initiative.
6. Ability to train and develop the skills and knowledge of direct reports.
7. Exceptional communicator.
Job Details
Service Sales Corporation Pvt. Ltd.
Service Sales Corporation (Pvt.) Ltd. (SSC) being Pakistan’s leading retailer has always been at the forefront of taking new initiatives to provide the best experience to our customers across Pakistan. Operating through a network of more than 500 retail stores and exceeding 2500 independent retailers in our wholesale network across Pakistan, SSC today has the largest retail presence in Pakistan. SSC is primarily a retail company with two main lines of business – footwear and pharmacy retail. Footwear brands operate under the banner of Servis and Shoe Planet whereas the pharmacy business operates under the banner of Servaid. In footwear, SSC runs most of its business under the retail banner of Servis which is a family footwear store catering to the needs of the entire family. SSC has made considerable investments in this brand and today Servis is one of the leading super-brands of Pakistan that personifies dynamism and trust simultaneously. Shoe Planet is SSC’s premium footwear retail brand which houses leading international brands in a cutting edge retail environment. SSC also partners with leading brands from around the world like ECCO, Clarks, Nike, Hush Puppies, Pierre-Cardin, Urban Sole, IMAC & CAT and provides them with commercial avenues to tap into the land of opportunity that is Pakistan. Beyond footwear, SSC has diversified into pharmacy retail business with its brand Servaid, which is currently the largest chain of pharmacies in Pakistan. Servaid is presently servicing more than 10,000 consumers every day through professionally trained pharmacists with authentic medicines and a high quality environment.
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