Posted Jun 04, 2014
Job Purpose
Marketing executives are involved in developing marketing campaigns to promote a product, service or idea. It is a varied role that includes planning, advertising, public relations, event organization, product development, distribution, sponsorship and research. The work is often challenging and fast-paced.
Duties and Responsibilities
The Marketing Executive is looking after day to day marketing activities for the marketing department.
Planning, developing and implementing effective marketing communication campaigns in the region.
Perform duties under supervision of Marketing Manager for all marketing activities including branding, promotional campaigns, printing, advertising etc
Clear understanding of the company’s product line and specifications etc
Monitoring ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur.
Producing an accurate summary of total spend at the end of a marketing campaign
Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met.
Assisting in the production of ongoing competitor analysis and reporting, with particular reference to pricing, presentation and promotion for each promotional campaigns.
Keep an eye of day to day marketing activities of the competitors and inform to Manager Marketing accordingly.
Job Details
TCL Electronics Pakistan (Pvt.) Ltd.
TCL stands for “The Creative Life,” a slogan that represents TCL’s aspirations of building one of China’s most innovative and resourceful enterprises. Founded in 1981, TCL is one of the largest consumer electronics enterprises in China with a global presence. TCL Corporation has three listed companies: TCL Corporation (SZ.000100), TCL Multimedia (HK.1070) and TCL Communication (HK.2618). Currently, TCL Corporation has set up four business units – TCL Multimedia Holdings, TCL Communication Holdings, China Star Optoelectronics Technology and TCL Home Appliances Group, as well as six business groups – System Technology Unit, Techne Group, Emerging Business Group, Investment Group, Highly Information Industry and Real Estate Group. Over 30 years of consistently diligent efforts along with China’s reform and opening-up policy, motivated by the company’s focus on dedication and innovation, TCL has grown into a leading enterprise in China's electronics information industry. In 1999, TCL began forging its path into the globalized market. After years of promoting its brands in the emerging markets and partnering with well-established brands in the European and American markets, TCL is the pioneer in the drive for Chinese enterprises seeking both domestic and international recognition./p
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