Posted May 20, 2019 17 views
About 360factors
360factors, Inc. empowers small and mid-sized organizations with increased visibility across all governance, risk and compliance activities to drive better decision making and positively influence the direction of the business, by leveraging multi-tenant SaaS and artificial intelligence-based technology.
About the role
The content manager will be a key member of our marketing team who will be responsible for producing digital and print collateral content to drive traffic, engagement, and leads. As an individual contributor and a crucial member of the team, you will work closely with an integrated marketing team, be a problem solver, work collaboratively with the content team and other stakeholders in the organization.
You will strive to become a subject matter expert to transform leadership vision into insights and build relevant B2B content (e.g. white papers, blog posts, video scripts, email, case studies, press releases, etc.).
The responsibilities
· Write high quality, grammatically correct and socially aware communication to specific segments of our USA-based Banking, Financial Services and Insurance target audience
· Communicate to senior executives of mid-large sized banks, financial services and insurance industry prospects and customers
· Help develop a content roadmap with high quality competitor and content research, take part in gathering requests and roadmap integration with Product, Sales, Technology, SEO, PPC, Tradeshows, Email and Media marketing
· You will prioritize, track, and execute on roadmap to ensure ETA/SLA are met
· Report on content impact to traffic, lead and conversion on customer acquisition, nurture and ABM strategies
· Research and write brochures, product and data sheets, web page, blogs, emails, case studies, email, newsletter, press release, promotional and print collateral
· Develop industry thought leadership content turning them into high quality and data driven whitepapers, presentations for webinar and video story boards
· Proofread and edit content to ensure consistency in terms of style/voice and best practices
· Create ad-copies for advertising campaigns including SEO, PPC, newsletter etc.
· Ability to recruit influencers, journalists, content partners and industry experts to produce and promote content to their distribution channels, publications
· Demonstrate a clear understanding of reader behavior and engagement; monitor competitors’ products and perform content audits
Experience and expertise
· 5 years of writing excellent quality content for the USA audience
· 3 years of working at a Software, B2B company
· 3+ years of experience in the marketing/communications domain
· Strong research skills and ability to tell a story in all forms of content
· Bachelor's degree (in English, marketing, or journalism)
· Experienced in digital research techniques
· Solid editing and proofreading skills
· Ability to prioritize, multi-task and manage projects
· Strong written and spoken communication skills
· Knowledge of SEO best practices will be a plus
Job Details
360factors
360factors empowers organizations to accelerate productivity, innovation and profitability by predicting risks and streamlining compliance. Predict360, its flagship software product, is a Risk and Compliance Intelligence Platform augmented with Artificial Intelligence technology to predict and mitigate operational risks while streamlining regulatory compliance. Predict360 integrates regulations and obligations, compliance management, risks and controls, audits and assessments, policies and procedures, and training in a single cloud-based SaaS platform based on artificial intelligence to provide predictive analytics and unique insights for predicting risks and streamlining compliance. 360factors is the exclusive endorsed solution provider for compliance management by the American Bankers Association (ABA). Visit www.360factors.com for more information. As an employer, we equip our employees with the skills necessary for their professional growth, provide them with a world class working culture that embraces diversity and reward them for outstanding performance. We look for talented, energetic and self- motivated individuals to join our team. Become a part of 360factors and discover the impact you could make with us!
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