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Job Description

 

About 360factors

 360factors, Inc. empowers small and mid-sized organizations with increased visibility across all governance, risk and compliance activities to drive better decision making and positively influence the direction of the business, by leveraging multi-tenant SaaS and artificial intelligence-based technology.

 

About the role

The content manager will be a key member of our marketing team who will be responsible for producing digital and print collateral content to drive traffic, engagement, and leads. As an individual contributor and a crucial member of the team, you will work closely with an integrated marketing team, be a problem solver, work collaboratively with the content team and other stakeholders in the organization.

You will strive to become a subject matter expert to transform leadership vision into insights and build relevant B2B content (e.g. white papers, blog posts, video scripts, email, case studies, press releases, etc.).

The responsibilities

·       Write high quality, grammatically correct and socially aware communication to specific segments of our USA-based Banking, Financial Services and Insurance target audience

·       Communicate to senior executives of mid-large sized banks, financial services and insurance industry prospects and customers

·       Help develop a content roadmap with high quality competitor and content research, take part in gathering requests and roadmap integration with Product, Sales, Technology, SEO, PPC, Tradeshows, Email and Media marketing

·       You will prioritize, track, and execute on roadmap to ensure ETA/SLA are met

·       Report on content impact to traffic, lead and conversion on customer acquisition, nurture and ABM strategies

·       Research and write brochures, product and data sheets, web page, blogs, emails, case studies, email, newsletter, press release, promotional and print collateral

·       Develop industry thought leadership content turning them into high quality and data driven whitepapers, presentations for webinar and video story boards

·       Proofread and edit content to ensure consistency in terms of style/voice and best practices

·       Create ad-copies for advertising campaigns including SEO, PPC, newsletter etc.

·       Ability to recruit influencers, journalists, content partners and industry experts to produce and promote content to their distribution channels, publications

·       Demonstrate a clear understanding of reader behavior and engagement; monitor competitors’ products and perform content audits

 

Experience and expertise

·       5 years of writing excellent quality content for the USA audience

·       3 years of working at a Software, B2B company

·       3+ years of experience in the marketing/communications domain

·       Strong research skills and ability to tell a story in all forms of content

·       Bachelor's degree (in English, marketing, or journalism)

·       Experienced in digital research techniques

·       Solid editing and proofreading skills

·       Ability to prioritize, multi-task and manage projects

·       Strong written and spoken communication skills

·       Knowledge of SEO best practices will be a plus

 

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
Second Shift (Afternoon)
Job Type:
Full Time/Permanent
Job Location:
Gender:
No Preference
Minimum Education:
Bachelors
Career Level:
Experienced Professional
Minimum Experience:
5 Years
Apply Before:
Jun 20, 2019
Posting Date:
May 20, 2019
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360factors

Information Technology · 51-100 employees - Karachi

360factors Inc., is an industry thought leader in pioneering the use of artificial intelligence to help companies manage their compliance and risk. Predict360, our B2B enterprise Software-as-a-Service (SaaS) platform, leverages Artificial Intelligence and Natural Language Processing technology to ...Read More

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