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Job Description

We currently have an opening for a Product Marketing Specialist to support our marketing strategy. You will be required to utilize appropriate channels, create and execute campaigns to promote the 360factors brand, products and services, advocate products to prospects, strengthen sales funnels, and improve overall customer engagement.

This position will work closely with all areas of the business including technology, product development, implementation, sales and marketing teams to ensure effective execution of marketing strategies around 360factor product developments / updates. As the Product Marketing Specialist, you will learn the 360factors brand inside and out.  Must understand complex information about our products and services, and have some experience in the SaaS environment.

Core Responsibilities:

1. Product Configuration & Market Intelligence

Become an expert and an evangelist in the product solutions 360factors provides for the Banking & Financial Services and Environmental Health industries, manage all communication and support around product configuration, product requirements, customer buying behavior and our resource on the competition

Interface with experts, both internal and external, and assist to deliver business cases with prioritized features, corresponding justification of investment to a) stay in the game, b) win the game and c) change the game

Participate in the launch of products configured with industry specific content and workflows, configured products, releases and manage the cross-functional – implementation of the plan

2. Demand Generation

Use pragmatic marketing techniques for product positioning, messaging and pricing that differentiates our products in the market to drive marketing qualified leads

Use content marketing, branding, PR and webinars, online training to drive demand generation

Maintain a data base of experts and consulting firms to promote their consult and advisory services, support webinars and turn them into product evangelists to drive leads

3.     Sales Enablement

Communicate the value proposition of products to the sales team and develop sales tools and RFP library that supports the selling process of those products

Support the development of demo scripts, product demo presentations and videos, and at times perform demos for the sales teams for consistency in messaging and to stay focused on the customer experience

Required Skills:

  • Minimum of 2+ years’ experience as a specialist in product management or product marketing
  • Demonstrated success defining and launching excellent products that contributed to significant revenue growth of the company
  • Experience in a job in the financial services market preferred
  • Excellent presentation skills in addition to written and verbal communication skills
  • Bachelor's degree
  • Produced or supported effective market development plan delivered in the past 2 years
  • Knowledge of Google Analytics, AdWords, SEO, email and Social Marketing
  • Website Pipeline (Platform), ZOHO CRM, 3rd Party email marketing providers
  • E-Commerce design and  merchandising experience
  • Experience in a B2B E-commerce or marketing agency environment

Job Details

Total Positions:
1 Post
Job Shift:
Third Shift (Night)
Job Type:
Full Time/Permanent
Job Location:
Gender:
No Preference
Minimum Education:
Bachelors
Career Level:
Experienced Professional
Minimum Experience:
2 Years
Apply Before:
Feb 09, 2019
Posting Date:
Jan 09, 2019
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360factors

Information Technology · 51-100 employees - Karachi

360factors Inc., is an industry thought leader in pioneering the use of artificial intelligence to help companies manage their compliance and risk. Predict360, our B2B enterprise Software-as-a-Service (SaaS) platform, leverages Artificial Intelligence and Natural Language Processing technology to ...Read More

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