Posted Jan 09, 2019 4 views
We currently have an opening for a Product Marketing Specialist to support our marketing strategy. You will be required to utilize appropriate channels, create and execute campaigns to promote the 360factors brand, products and services, advocate products to prospects, strengthen sales funnels, and improve overall customer engagement.
This position will work closely with all areas of the business including technology, product development, implementation, sales and marketing teams to ensure effective execution of marketing strategies around 360factor product developments / updates. As the Product Marketing Specialist, you will learn the 360factors brand inside and out. Must understand complex information about our products and services, and have some experience in the SaaS environment.
Core Responsibilities:
1. Product Configuration & Market Intelligence
Become an expert and an evangelist in the product solutions 360factors provides for the Banking & Financial Services and Environmental Health industries, manage all communication and support around product configuration, product requirements, customer buying behavior and our resource on the competition
Interface with experts, both internal and external, and assist to deliver business cases with prioritized features, corresponding justification of investment to a) stay in the game, b) win the game and c) change the game
Participate in the launch of products configured with industry specific content and workflows, configured products, releases and manage the cross-functional – implementation of the plan
2. Demand Generation
Use pragmatic marketing techniques for product positioning, messaging and pricing that differentiates our products in the market to drive marketing qualified leads
Use content marketing, branding, PR and webinars, online training to drive demand generation
Maintain a data base of experts and consulting firms to promote their consult and advisory services, support webinars and turn them into product evangelists to drive leads
3. Sales Enablement
Communicate the value proposition of products to the sales team and develop sales tools and RFP library that supports the selling process of those products
Support the development of demo scripts, product demo presentations and videos, and at times perform demos for the sales teams for consistency in messaging and to stay focused on the customer experience
Required Skills:
- Minimum of 2+ years’ experience as a specialist in product management or product marketing
- Demonstrated success defining and launching excellent products that contributed to significant revenue growth of the company
- Experience in a job in the financial services market preferred
- Excellent presentation skills in addition to written and verbal communication skills
- Bachelor's degree
- Produced or supported effective market development plan delivered in the past 2 years
- Knowledge of Google Analytics, AdWords, SEO, email and Social Marketing
- Website Pipeline (Platform), ZOHO CRM, 3rd Party email marketing providers
- E-Commerce design and merchandising experience
- Experience in a B2B E-commerce or marketing agency environment
Job Details
360factors
360factors empowers organizations to accelerate productivity, innovation and profitability by predicting risks and streamlining compliance. Predict360, its flagship software product, is a Risk and Compliance Intelligence Platform augmented with Artificial Intelligence technology to predict and mitigate operational risks while streamlining regulatory compliance. Predict360 integrates regulations and obligations, compliance management, risks and controls, audits and assessments, policies and procedures, and training in a single cloud-based SaaS platform based on artificial intelligence to provide predictive analytics and unique insights for predicting risks and streamlining compliance. 360factors is the exclusive endorsed solution provider for compliance management by the American Bankers Association (ABA). Visit www.360factors.com for more information. As an employer, we equip our employees with the skills necessary for their professional growth, provide them with a world class working culture that embraces diversity and reward them for outstanding performance. We look for talented, energetic and self- motivated individuals to join our team. Become a part of 360factors and discover the impact you could make with us!
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