Company Overview :
- Techline Pakistan is a leading AI based IT company aims to deliver superior IT Solutions to top tier domestic and international customers.
- Currently we are serving our clients in the area of AI, Big Data, Fintech and BlockChain Services around the globe.
- We take pride in developing alternative finance applications and our own machine-learning-based fraud prediction system to minimise charge backs merchants facing online.
- With the core objective of serving the planet, we improve the use of technology integrated with human potential.
- With over 1000 employees across the country, we offer individuals a variety of career development paths that enable them to contribute to our company goals as well as their professional development.
- Our attractive HR policies and inclusive work environment make us an employer of choice.
Job Overview :
Our Lahore office is looking for a qualified Paid (PPC) Campaign Specialist with a strong grip on Ad Campaigns, Bidding and Budgeting; and has previously worked in the international market.
Relevant certification is a plus point.
Responsibilities:
Run cross-platform campaign(s) on Google, Bing, LinkedIn, Facebook and product relevant mediums.
Research and create strategy for Display, Native and Search Ads
Analyze/track performance from Console, Tag Manager, Ad Center and other tools for goal acquisition
Optimise running campaigns based on newly gathered data
Monitor budget spent and bids for traffic quality and conversions
Proactively work for maximum ad visibility and target marketing
Build deliverables based strategy with strong focus on data driven KPIs
Communicate and educate relevant stakeholders to align paid strategy across department
Proactively research on target markets and audience with focus on brand awareness and categorisation
Manage accountability and performance reports
Effective coordination with editorial and SEO team for SMM and Keyword Optimisation
Effective coordination with Design team for optimal paid landing pages
Requirements
Working experience of AHREFs, MOZ, SEMRUSH and SEO dashboards.
Working experience of Google Tag Manager
Minimum Bachelor’s Degree
2-3 Years of experience in the field
Proven experience of working in International Market and SaaS or IT field
Exposure to working of JS, CSS, and HTML for SEM
Ability to work independently, and meet deadlines
Perks and Benefits :
25 paid holidays yearly
Overtime: Single pay rate for overtime
Bonus: Performance-based as per the evaluation
Medical and Life Insurance
Increment: Performance-based increments
Promotion: Performance based promotion
Lunch provided
EOBI
Local and International Trips
Job Details
Techline Pakistan is a leading AI based IT company aims to deliver superior IT Solutions to top tier domestic and international customers. Currently we are serving our clients in the area of AI, BiG Data, Fintech and Blockchain Services around the globe. We take pride in developing alternative finance applications and our own machine-learning-based fraud prediction system to minimize charge backs merchants facing online. With the core objective of serving the planet, we improve the use of technology integrated with human potential. With over 1000 employees across the country, we offer individuals a variety of career development paths that enable them to contribute to our company goals as well as their professional development. Our attractive HR policies and inclusive work environment make us an employer of choice.
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