• Plan, implement and manage public relations strategies for news channel
• Organize and manage various Public Relations activities and news channel programs/segments
• Measure performance of each activity and event
• Determine KPIs for PR
• Measure and produce reports on PR KPIs and each PR campaign
• Use different channels to optimize campaign's reach and success
• Work with marketing team to ensure match with the corporate brand
• Arrange and coordinate interviews
• Research and gather opportunities for sponsorships
• Build and maintain relationships with journalists, influencers and industry experts
• Stay up to date with PR and industry trends and best practices
ABN Overseas are the official representatives of foreign universities in Pakistan, with the largest network of any industry player with 10 offices.