The SEO Expert role involves managing a portfolio of clients and improving their search engine optimization by using techniques including Keyword Research, Copy Optimization, Article Marketing, site structure, URL re‐writes, social media, blogging and link building. The SEO Expert will ensure that assigned projects, websites or internet properties have been technically optimized to attract and engage those visitors that closely match the agreed profile of the target audience. Create the necessary technical architecture of the website. Help set, and work to, performance indicators for SEO that everyone understands and which complement overall marketing and business objectives. Promote both offsite and onsite activities and also the interactions that build ranking, profile, and traffic.