Amanrasoft is looking for a Senior PPC Expert with minimum 5 years of experience on E-Commerce Websites, who can develop & manage various International PPC campaigns to ensure that they are optimized to deliver the highest possible return on investment (ROI). The role will focus on driving and maximizing online sales and improving the customer experience. The candidate is responsible to create and launch SEO/SEM Campaigns, identify areas of improvement and work to improve site rankings and ultimately concurrent site traffic through organic and paid channels. The ideal candidate must be well-versed in the principles of Search Engine Marketing including SEO.
Responsibilities
· Participate in forming effective paid search strategies
· Launch and optimize various PPC campaigns
· Oversee accounts on search platforms (e.g. Google AdWords, Bing)
· Be involved in keyword selection and audience targeting
· Monitor budget and adjust bids to gain better ROI
· Track KPIs to assess performance and pinpoint issues
· Produce reports for management (e.g. dashboards)
· Write attractive and concise copy for adverts
· Suggest and develop new campaigns across multiple channels
· Maintain partnerships with PPC ad platforms and vendors
· Find ways to reduce the risk of click fraud
· Keep abreast of PPC and SEM trends
Requirements
· Proven experience as a Senior PPC Expert
· Experience in data analysis and reporting
· Strong knowledge of SEO and digital marketing concepts
· Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
· Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
· Understanding of HTML and XML is a plus
· Proficient in MS Office (particularly Excel)
· Excellent communication skills
· Analytical thinking with strong math skills
Benefits:
BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus
Compulsory: Must have International campaigns experience.
pAmanrasoft PVT. LTD. is an electronic commerce US-based company that provides its loyal customers a platform to buy online. The efforts of the passionate group of highly competent, determined and creative individuals are what sets Amanrasoft (Pvt) Ltd. apart from other electronic commerce companies. The goal of Amanrasoft (Pvt) Ltd. is to exceed the exceptions of every client by offering outstanding customer services, increased flexibility, and greater value./p