· Ensure implementation of annual marketing plan
· Manage agency partners (Creative, Media, Activation, OOH, Production Houses, Research and Digital)
· Work closely with Creative Agency to develop marketing materials of all variety (communication, artworks, POSM and other collaterals) in line with the brand positioning and imagery
· Effective Media planning and execution for mass media campaigns
· Manage social media content and digital campaigns
· Plan and execute BTL activities including Events, Activations, Exhibitions and Seminars
· Incorporate brand strategies into all Web and digital assets/campaigns.
Personality Traits / Skills:
· Ideal candidate should have the following skills:
a. Proficient communication skills (written and verbal)
b. Good planning and organization skills
c. Leadership, interpersonal and organization skills
d. Strong research and analytical skills
e. Ability to think creatively and innovatively
f. Track history of developing & empowering teams
*Candidates working in Creative, Media and Research Agencies are encouraged to apply
Amreli Steels Limited is a fully automatic re-rolling mill and is a recognized down stream industry of Pakistan Steel Mills Corporation, Bin Qasim, Karachi. The group, founded over 50 years ago, initially invested in manual hot-rolling technology & installed four re-rolling mills across Pakistan. In the 1970's, the group invested in the ship-breaking industry to feed its mills. By the early 80's a strong increase in the quantities & quality was foreseen. To cater to this demand, Amreli Steels scrapped all its manual re-rolling mills & imported the presently running fully automatic mill based on the latest rolling technology available in the world. During the past twenty years, we have achieved many milestones that have contributed to our success today. We believe in using the most modern re-rolling technologies available in the world and our strategic partnerships with the world's most prominent re-rolling mill manufacturers has realized our dream to be truly unique, and the best in Pakistan. At Amreli, we have created a strong culture based on values that have been a part of our long tradition. Our size, our focus, & our flat organization allow us to maintain our informal open atmosphere. The hall mark of our success is our reputation as a firm that generates & supports exceptional levels of opportunity, initiative and goodwill. Amreli Steels Limited is also an ISO 9001 certified company.