- 2 Years+ of Facebook Advertising Experience.
- Experience in managing larger ad budgets in the eCommerce niche.
- Understanding and developing the strategy of a specific campaign and intricate client funnel.
- Tasking out different components of a campaign like images, videos, and copy to the creative team.
- Placing and verifying pixel(s) to ensure proper campaign tracking and accurate reporting.
- Creating and maintaining custom audiences.
- Split testing to find out the best-performing audience, placement, campaign objective, and creative.
- Optimizing campaigns for the lowest possible cost per result and overall positive ROI daily.
- Producing weekly/biweekly/monthly reports for our client account updates, recommendations, and results.
- Following-up with all client communication, questions, and concerns in a timely manner.
- Staying on top of new techniques, strategies, and changes to test for better client results & campaign successes.
- Proactively developing and optimizing creative strategies to consistently drive high-quality leads, traffic & visibility.
- Scheduling & performing monthly client meetings & consultations for the account goals and strategic success of each client account.
- Participating in daily, monthly, and quarterly team huddles to ensure agency team members are all meeting company goals & responsibilities.
pEcommerce & IT/p