• Prior Software product marketing experience is a must.
• Email campaign execution and management
• Very strong communication skills.
• Marketing reports, PPC campaigns.
• Leverage data and analytics across digital channels (web, search, email, social media) to improve brand awareness, demand generation, lead generation and product marketing strategies and campaigns.
• Use customer centric data analysis, data visualization, segmentation and a/b testing to optimize across channels and within campaigns.
• Create and manage link building strategies, content marketing strategies, and social media presences.
• Innovate and present new marketing platforms and strategies.
• Develop engaging online content including forums, videos, graphics, and blogs; monitor and analyze content success.
• Forecast marketing campaign growth and ROI for marketing campaigns.
• Use Google Analytics, Google AdWords, and other relevant sites.
• Drive traffic to company pages.
• Keeping an eye on new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.
• Well versed in Powerpoint, Adobe, Canva.
pMobile Apps & Web Development Company./p