We're looking for Digital Marketing Lead (PPC, Google ads) Kindly read the job description carefully before you apply.
Job Description
Hands-on experience on performance-oriented Google Ads campaigns and other advertisement mediums like Facebook, LinkedIn, Instagram, Twitter, etc.
• Perform daily account management of pay per click accounts on Google AdWords.
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
• Manage large keyword lists. • Provide creative copy suggestions and graphical ad templates.
• Generate new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
• Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Keep pace with search engine and PPC industry trends and developments.
• Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance client goals.
• Track KPIs to evaluate performance and pinpoint issues.
• Stay up to date with PPC (Pay per click) and SEM (Search Engine Marketing) trends
• Run and optimize different PPC (Pay per click) campaigns, analyze rankings, bid and budget to determine bid adjustment for each keyword based on campaign settings.
• Monitor budget and adjust bids to gain better ROI
• Find ways to reduce the risk of click fraud. • Excellent analytical, organizational, project management and time management skills.
• Must be Google AdWords certified.
• Must have experience in US/UK market.
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