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Google Ads Manager

Google Ads specialists are responsible for managing and optimizing Google AdWords campaigns. They’re tasked with creating, updating, and monitoring ad copy, keywords, bids, and other elements of a company’s online marketing strategy.

Google Ads specialists must be well-versed in digital marketing best practices. They need to know how to create compelling ads that will catch the attention of potential customers while also driving conversions.

Duties and Responsibilities

Researching new advertising opportunities and providing recommendations to management on which ones are best for the company’s goals
Analyzing performance data to identify trends and patterns in order to improve campaign effectiveness
Monitoring competitor activity in order to identify any new strategies that may affect business goals
Executing advertising campaigns across various channels such as search engines, social media platforms, or mobile devices
Partnering with other departments to ensure that all advertising campaigns meet objectives set by other departments such as sales or leads generated
Creating and managing landing pages and conversion tracking tools such as Google Analytics to measure campaign effectiveness
Creating reports detailing campaign results and making recommendations for future campaigns
Analyzing customer data to identify potential customers who may be interested in the company’s products or services
Collaborating with other team members to develop strategies to improve website traffic and sales

Qualifications include

Education:

Bachelors in computer science, Masters in computer science

Skills: