We are an online brand based out of Lahore, Pakistan planning to launch our brand this summer. Looking to launch both knitwear and denim products entirely manufactured by ourselves. We have been in the business for the past 30 years as exporters to brands globally and are now entering the local market for Women, Men and Children.
To launch and ensure our rapid growth, we're looking to bring on people who are passionate about our mission and excited to work with us. We have competitive salary and a great work environment.
This role will require a very creative, commercially aware and analytical eye, as well as an ability to work collaboratively with multiple teams across the business. Alongside the Creative Director, you will be the gatekeeper of our tone of voice and imagery aesthetic, responsible for creating and curating showstopping content across multiple categories, including Womenswear and Menswear , as well as brand campaigns across all of our channels including marketing and social. Reporting to the Creative Head - Asia, you will:
- Curate exciting, consistent imagery and an always developing and reactive approach to create a stream of content to engage our new and existing audience.
- A junior art director that is able to create and present creative concepts to Senior Executives with the ability to articulate from both a creative and commercial perspective
- Strong fashion art direction and is confident in developing imagery for editorial marketing and social media channels
- Experience at the cutting edge of youth culture and a good understanding of social media
What You’ll Be Doing
- Work with the creative director to conceptualise seasonal and monthly direction of brand imagery
- Ensuring the brand is industry leading and constantly innovating it’s approach to create emotional and elevated product photography
- Work with the creative director to conceptualise editorial photo shoot assignments, including mood boards, casting, styling, hair and makeup and location direction
- Create approval presentations for photographers, models, locations, and shoot concepts
- Research and gather inspiration, and stay abreast of competitors, new methods and trends applicable to the brand identity; develop original and creative ways to continually evolve brand imagery
- Some experience in handling social media accounts
- Based in Lahore, Pakistan and can come in office on regular working days.
- Some experience in photo editing
- Some knowledge of Graphic designing