- Overseeing the entire marketing strategy of BabyNest Boutique and the complete portfolio of baby clothing, baby accessories, gear products, toys and maternity brands
- Working on new product lines and develop product growth strategies.
- Developing and managing the marketing budget to improve ROI and gain successful results
- Overseeing the marketing campaigns and tracking their effectiveness
- Working on the customer buying journey to identify gaps of improvement
- Working on online and offline channels to improve customer experiences
- Managing PR and leading brand collaborations
- Partner with email, performance marketing and we teams to design, test and evolve lead nurturing tactics
- Managing social media strategies and content planning.
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies
- Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-¬facing communications, including print, digital, and video assets
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
Pakistan's Largest Baby Online Store. At Baby Nest Boutique we focus on providing everything for mummies to be and their new arrivals. We sell an elite range of the highest quality baby products including clothes, furniture, and essentials, hand-picked from around the globe. We see the world from a baby's point of view!