Digital Merchandising Manager – Beauty and Fashion Background
We are looking for an enthusiastic bright individual to join the team at Brands & Labels Pvt Ltd to assist with the online visual merchandising of the full range of products across our eCommerce portals (desktop and mobile apps).
The individual must have a knowledge of designer brands, beauty and cosmetics products, and key trends, coupled with the understanding of customer needs to help maximize conversion and cross-selling opportunities.
Main Duties & Responsibilities:
- Manage product portfolio of 250+ brands.
- Responsible for digital merchandising strategy, seasonal promotion planning, marketing trend forecasting and influencer product selection.
- Liaise with the marketing team for strategy and implementation plan for new product launches, digital marketing and content management across platforms.
- Collaborate with technology team to improve user interface and site enhancement opportunities, monitor analytics and data.
- Provide data driven direction, conceptual and digital creative input into the digital media strategy working with the digital, content, and social media teams.
- Daily monitoring of incoming products to ensure the above listing pages are maintained and updated.
- Regular auditing of available products online to ensure it is appropriately represented with the customer in mind.
- Monitor stock levels and key deliveries to ensure products are attractively presented across prime product locations.
- Liaise with marketing, creative, production and content teams to merchandise the site to maximize sales.
Essential Skills and Experience:
- Commercially aware with sales focus to help maximize conversion and cross-selling.
- Knowledge of Beauty, luxury retail and the fashion industry.
- Highly computer literate.
- Exceptional communication and presentation skills required.
- Proactive and highly motivated team player.
- Must be detail-orientated, deadline-driven, and able to multi-task with solid organizational and time-management skills.
- Passion for luxury retail.
- Experience working with beauty, cosmetics, fashion retail and eCommerce are essential.