SEO Executive Job description
· Conducting on-site and off-site analysis of your clients’ SEO competitors.
· Using programs such as Google Analytics to compile regular performance reports.
· Assisting the content team in the creation of high quality, informative SEO content.
· execute on-site and off-site SEO strategies (including link building) for a range of clients in a host of industries
· The creation of on-site and off-site SEO strategies for clients in various industries.
· Occasionally contributing to the company blog.
· Carrying out detailed keyword research according to the latest keyword strategies.
· Keeping up to date with the most recent developments in Search Engine Marketing (SEM).
· Paying particular attention to any significant Google algorithmic changes
· Perform daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
· Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
· Manage and maintain updates for large keyword lists.
· Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
· Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
· Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
· Keep pace with search engine and PPC industry trends and developments.
· Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
· Monitor and evaluate search results and search performance across the major search channels.
· Communication to team and management on project development, timelines, and results.
pCDZR Services Limited/p